Writing

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Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Communicating Purpose in the Age of Polarization

January 30th, 2024 by

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

10 Tips to Craft Compelling Pitches in a Skeptical Media World

January 5th, 2024 by

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

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Creating an Effective Press Kit: Key Components

November 10th, 2023 by

A ‘how to’ on creating a press kit that can impress editors and journalists.

hands typing on a laptop keyboard can show how a great subject line can help a PR pitch stand out

The Art of the Pitch: Crafting Subject Lines That Resonate

November 6th, 2023 by

The perfect pitch starts with a subject line that can’t be ignored. It should captivate, convey and compel the recipient to delve deeper.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: How to Use Oxford Commas, per AP Style

October 25th, 2023 by

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

Starbucks releases pumpkin spice latte early, but pumpkin spice sales are already down this year.

PR Roundup: PSL Fatigue, Amazon’s Tough RTO, AP Style AI Updates

August 24th, 2023 by

PR Roundup looks at Amazon failing employee communication when it comes to RTO, AP Styleguide’s latest updates on AI and the earliest return of the Pumpkin Spice Latte ever. 

College students dressed in cap and gowns listen to a speech during a graduation ceremony.

Why Speechwriters Can Make or Break a Commencement Speech

August 8th, 2023 by

If you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.

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Three Tips to Master the Art of AI Prompt Writing

June 20th, 2023 by

Great prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI’s output will be.

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Why Writers Shouldn’t Fear Generative AI

May 5th, 2023 by

With all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.

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Additional Offensive Clichés to Avoid in Your Writing

May 4th, 2023 by

In this series, PRNEWS highlights phrases to avoid or consider erasing from your vocabulary.