Writing

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How to Help your CEO Talk Like a Human

February 12th, 2025 by

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

ChatGPT AI chat bot page seen on smartphone and laptop display with blurred GOOGLE search page.

How Communicators Can Compete with the Rise of AI-Generated Content

February 3rd, 2025 by

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

Humanoid robot typing on computer in office. illustration of AI and disclosure.

Navigating Trust Challenges With AI Disclosure

January 17th, 2025 by

PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.

2025 PR Predictions: Content Creation and Storytelling

December 27th, 2024 by

Friends within our audience of PR and comms professionals have provided predictions of what’s to come in 2025, which we’ve organized into a series to publish throughout the week. The following address the evolution of content creation and storytelling.

Rethinking Giving Tuesday: How to Tell Stories That Empower, Not Stereotype

November 26th, 2024 by

Communicators need to shift the focus on Giving Tuesday stories to humanity, resilience, and the barriers individuals face, not the stereotypes or tropes that might garner a quick emotional reaction.

Taco Bell shows National Taco Day moving on a calendar graphic

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

September 19th, 2024 by

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

Closeup image of PR manager answering sending a pitch via emails to media

The Case for Longer Pitches

September 18th, 2024 by

Keeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.

a broadcast studio with 2 microphones sitting opposite each other.

The Underdog’s Playbook: Strategies for Debate or Interview Success

September 10th, 2024 by

Successful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability, preemptive defense, and exposing contradictions—you can turn the tables in your favor for not just debates, but interviews, press conferences and more.

5 Style Points to Consider for Guest Pieces

August 29th, 2024 by

Great guest pieces deliver inspiring and empowering content that outlets want to publish and passion about a particular topic that ropes readers in. But one important element that is often overlooked is style. Here are some steps to help you score style points with an outlet and its readers.

Speech bubble on a blue background. Comic cloud with a place for text to symbolize giving an opinion

This Is Not an Op-ed: Editorial Alternatives for Thought Leadership

August 23rd, 2024 by

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?