Communicators need to shift the focus on Giving Tuesday stories to humanity, resilience, and the barriers individuals face, not the stereotypes or tropes that might garner a quick emotional reaction.
Writing
Rethinking Giving Tuesday: How to Tell Stories That Empower, Not Stereotype
November 26th, 2024 by Matisse Hamel-NelisPR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
September 19th, 2024 by Nicole SchumanThis week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
The Case for Longer Pitches
September 18th, 2024 by Arthur SolomonKeeping the pitch short means PR people will come up short. Here’s some ways a longer pitch can attract the attention of even the busiest journalists.
The Underdog’s Playbook: Strategies for Debate or Interview Success
September 10th, 2024 by Michelle M. JohnsonSuccessful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability, preemptive defense, and exposing contradictions—you can turn the tables in your favor for not just debates, but interviews, press conferences and more.
5 Style Points to Consider for Guest Pieces
August 29th, 2024 by Sam JohnsonGreat guest pieces deliver inspiring and empowering content that outlets want to publish and passion about a particular topic that ropes readers in. But one important element that is often overlooked is style. Here are some steps to help you score style points with an outlet and its readers.
This Is Not an Op-ed: Editorial Alternatives for Thought Leadership
August 23rd, 2024 by Jade Faugno-MariaIt’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?
The Harris Campaign’s Subject Lines Slay It All
August 5th, 2024 by Kellie MurphyWriting an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
AP Style Update: Summer Olympics
July 10th, 2024 by Nicole SchumanFor this AP Style installment, we explore terms and topics for use during the upcoming Summer Olympics.
How to Avoid Google Penalizing Your AI-Generated Content
May 20th, 2024 by Sarah EvansThe resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
Three Must-Haves in Your Next Press Release
May 15th, 2024 by Matt PetterutoWhat goes into creating a press release that will generate interest from journalists?