We’re guessing the sudden and untimely death of Deadspin (no pun intended) as a purveyor of no-holds-barred sports and social commentary will provide a case study for business students in what not to do with a successful endeavor. This post, from PR pro Dave Dykes and PRNEWS staffer Nicole Schuman, argues that the incident also offers a bevy of PR lessons.
A primer from writing guru Jonathan Rick counsels that PR pros should avoid using jargon generally, especially in headlines. He also urges that you create two headlines: one for human beings and laymen; the other for search engines and insiders.
Having graduated college—and perhaps even embarked on a successful professional career—you may have thought your test-taking days were safely behind you. But in today’s highly competitive job market, agencies and corporate PR departments expect candidates to possess a wide range of skills, including the ability to churn out basic press materials. That’s where the dreaded pre-employment writing assessment comes in.
We at PRNEWS are advocates of following the news for evidence of good and bad PR practices. Today a news vehicle, The Washington Post, is at the center of a news story. The paper’s handling of headlines for its obituary of former Islamic State leader Abu Bakr al-Baghdadi demonstrates good and bad PR practices.
Good grammar is like wearing nice clothes for a job interview. Sure, it’s important, and failing to do so can be a deal-breaker, but just showing up in a suit and tie is not going to land you a job. Similarly, poor writing can be a turn-off for journalists, but merely demonstrating your ability to use a semicolon properly isn’t going to generate press coverage.
From signage to social media ads to commercials, communicators are always on the lookout for chances to get more eyes on our brand. One time-tested way to slingshot brand awareness into the heavens? Publishing your very own book.
A professional bio is a bit like an auto club card, you may not need it very often, but when you do, you’ll be really glad you have one. All professionals and business leaders, from athletes to CFOs to pediatricians to DJs, should have at their disposal a few well-written paragraphs recounting career accomplishments. A brief bio is indispensable for use in social media profiles, websites, press releases, event programs, brochures, book jackets and more.
Communicators who love what they do often speak of good PR as storytelling. To that end, some of Morrison’s greatest quotes help distill what makes strong storytelling tantamount to good communication—bridging the distance between writer and reader, between us and them. Like good communication, good storytelling creates an authentic connection with your audience that cannot be shaken. Here’s a look at some of Toni Morrison’s most powerful quotes on storytelling.
Eight brilliants students became co-champions of the National Spelling Bee in historic fashion on May 30, 2019. While many communicators will never have to spell the likes of these grammatical behemoths, mistakes can occur even with simple words. Spelling remains one of the top priorities of communications professionals, because spell check cannot always save a true blunder. Typos and misinterpretations still happen.
It was a fitting message for the final speech of The Social Shake-Up. Though attendees were loaded with days of social media takeaways, they also were beginning to feel the effects of some great parties and a lot of shaking. Clad in a great suit, Ann Handley urged the crowd to slow down…strategically. Well received, Handley’s message was loaded with insightful tips about improving content creation.