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Poorly Written Blog Post Hides Google+ Data Breach

October 11th, 2018 by

Regulators already are calling for an investigation into why a Google+ data breach that was discovered in March was made public only this week. Google claims the breach was minor and did not warrant sending an alert to users, though the data of 500,000 might have been compromised. A Google blog post, though, seems to want to hide the data breach, too, creating bad optics for the company.

8 Steps to a Great Blog Post [INFOGRAPHIC]

October 1st, 2018 by

Blogs can be an excellent way for brands to connect with audiences, but tying them back to business objectives can be difficult. This infographic provides a step by step process for creating compelling blog posts that will take your content from good to great.

Tips for Writing a Stand-Out Press Release [INFOGRAPHIC]

September 13th, 2018 by

Imagine this: Your company has an exciting new product, service or achievement to share, and you’ve been tasked with writing a press release to get the word out to the media. You’ve taken your time, carefully curating the proper information and crafting the release with painstaking precision. Finally, it’s ready, you’ve released it to the press, and…crickets. Perhaps it’s time to switch up your strategy.

Writing with Your Feet and Other Tricks of the Trade

September 5th, 2018 by

Survey after survey returns the same verdict: writing remains one of the constants when it comes to success in communications. For that reason it never hurts for PR pros to try to improve their writing. FleishmanHillard SVP and senior partner Rich Eichwald tells you how to become a better writer by using your ears…and your feet.

3 Tips for a Better Brand Newsroom From Monster

August 29th, 2018 by

Brand newsrooms are becoming an essential part of any business venture, but too often they become a repository for press releases and marketing materials. With the right strategy and editorial direction, a brand newsroom can transform into an engaging content hub to help you truly connect with your readers. The question is, how to take your brand newsroom to the next level? Here are some tips from Monster’s B2C content lead.

How Not to Give a Speech: Lessons From Madonna’s Aretha Tribute at the VMAs

August 21st, 2018 by

While presenting the award for Video of the Year, Madonna took the opportunity to deliver a lengthy speech about how her career was inadvertently started by the late singer and undisputed Queen of Soul Aretha Franklin, who died the Thursday prior. Reactions to the speech were overwhelmingly negative, with amateur and professional critics alike voicing their belief that Madonna disrespected Aretha by making the speech largely about Madonna, relegating Aretha’s influence to nothing but a footnote in Madonna’s story of her own rise to stardom.

Leading Editors Tell You How to Get Your Content Published

July 19th, 2018 by

There was a gathering of editors from leading D.C. publications whose job includes evaluating op-ed submissions from outside writers. Their tips on how to get published amounted to a clinic for authors. A major takeaway was that while editors want jargon-free submissions with strong points of view, each publication has certain preferences. This means the road to success for media pitchers is to know those preferences.

Takeaways From Internal Communications Roundtable and Crisis and Editorial Resources

July 1st, 2018 by

In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at https://www.prnewsonline.com/subscriber-resources/

7 Business Writing Sins PR Pros Commit Regularly

June 5th, 2018 by

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.

A Hot Summer Reading List For Cool Communicators

May 30th, 2018 by

These summer reading recommendations for PR pros might not show you how to get your brand message through the media clutter, but they will inspire you with their storytelling qualities, humor and, in some cases, exceptional research.