Writing

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A 3-Step Method to Organize Your Writing in Quarantine

April 30th, 2020 by

For homebound PR pros who find they have time on their hands, finishing a writing project or beginning one are tantalizing thoughts. Without a twice-daily commute and nowhere to go on weekends, you’d think there should be a lot of time for writing. It’s not quite that easy. Fret not. Writing coach Ann Wylie offers a 3-step plan to help organize your writing time.

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One Simple Trick to Make Your Résumé Extraordinary

April 28th, 2020 by

Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

innovation

Turning Isolation into Innovation

April 26th, 2020 by

Companies are looking at how to pivot their external communications. For both internal and external communications they are adapting to new technologies and ways of working.

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How to Make the Most of Readers’ Time in the COVID Era

April 14th, 2020 by

With global audiences stuck at home—and glued to their devices—the competition for time and attention is steeper than ever. Here, Wylie Communications president Ann Wylie shares a simple framework for increasing readership by proving you won’t waste viewers’ time.

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Celebrate National Grammar Day and Avoid These Writing Mistakes

March 4th, 2020 by

PR pros know one of the top traits requested in a quality communicator is crisp, clean, error-free writing. Employees represent their companies through not only press releases and composed content, but also in social media posts and email. A grammatical error can send a campaign into a spiral. We’ve published many articles on becoming a better writer. We gathered some of the most popular tips so you could enjoy them today on National Grammar Day.  

Three Areas of Excellence to Drive Your Content Daily

February 4th, 2020 by

In this final article of a two-part series, Ayaz Malik and Bob Pearson discuss three areas that you can use to bolster your published content everyday.

A Look at PR/Communications in 2030 and How to Prepare for It

January 17th, 2020 by

Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.

Content Trends to Watch in 2020

December 26th, 2019 by

Ten years ago, PR pros never dreamed of creating warping facial filters for Instagram Stories or geotargeting users with video on Facebook. But as technology evolves, so does the ability to enrich storytelling, and stop scrollers in their tracks. Content will remain one of the most important strategies for brands to engage users and stand out from a continual deluge of media. Here are some content trends for the year ahead.

Scarcity of Attention: How to Overcome Our Biggest PR Challenge

December 1st, 2019 by

The average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.