A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.
Subject-matter expertise is necessary when crafting thought-leadership articles. Yet writing well also is important. These tips will help.
As a PR pro, you know how important it is for executives to become thought leaders–it helps business appear more credible and trustworthy to existing and potential customers. That said, there is a surefire way… Continued
Has the thought-leadership essay outlived its usefulness? No, but the need for quality work is essential for its viability.
Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.
We chatted with PR professionals embedded in the tech industry to identify a non-exhaustive list of emerging technology terms. We also created a section for those not-yet included in the Stylebook, to provide suggestions for standard use.