chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Tips That Will Improve Your Writing in 2023

January 12th, 2023 by

‘Keep moving ahead’ often is good advice in many endeavors. Turns out, this philosophy can help improve your PR writing, too.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling

December 12th, 2022 by

We saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

how writing style and grammar changes with age

When ‘Correct’ Writing Looks Wrong, What’s a PR Writer to Do?

December 8th, 2022 by

A light-hearted look at how age sometimes influences writing choices. And tips for how careful PR writers can adapt and even thrive under those conditions.

Crafting Effective Quotes for Media Releases

December 7th, 2022 by

Strong quotes can enhance a press release. On the other hand, too much hype in a quote will turn off reporters and other readers. Here are tips and tactics that will help PR pros craft useful quotes.

What to do When Your ‘Editor’ Can’t Edit

November 21st, 2022 by

Good editors can improve PR and other forms of writing. However, bad editors are another story. Here’s a light-hearted survival guide.

AP Stylebook

AP Style Update: Elections

November 3rd, 2022 by

For this AP style installment, we review classic terms used in writing about elections. 

Propel Q4 Media Barometer Shows More Journalists Opening PItches

Shifting Pitching Tactics Yields Positive Results for Communicators

October 11th, 2022 by

A recent survey offers good news for media relations pros—their shorter pitches seem to be prompting journalists to respond at higher rates.

Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

Crisis-Response Statements Are Never Like Garanimals

August 2nd, 2022 by

A strong, crisis message is heartfelt and genuine. As such, it should not come from a catalog of words and phrases, our writer argues.