PRNEWS asked some successful communications entrepreneurs for their advice on starting a business, as well as tips on turning the tables and conducting self-promotional PR.
Career Advice


Terms You Need to Know [November 2021]
November 16th, 2021 by Seth ArensteinThis month’s terms to know include Decentralized Autonomous Organization and WhatAboutism.

Young Voices: On Navigating a Pandemic and Finding a Voice
November 2nd, 2021 by Nicole SchumanKristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’
November 1st, 2021 by Seth ArensteinRecruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

Terms You Need to Know [October 2021]
October 19th, 2021 by Seth ArensteinIn this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

5 Tips to Help PR Pros Win at Meetings
October 6th, 2021 by Bill NovelliA multitude of meetings is part of the PR pro’s job. Here are five tips to help you make meetings more productive.

Terms You Need to Know [September 2021]
September 20th, 2021 by Seth ArensteinIn this month’s issue, we explain Green Steel and Information Aversion.

PR Must Offer Flexibility to Retain and Attract Top Talent
September 16th, 2021 by Shauna NucklesPR is not immune to ‘The Big Quit.’ In fact, it’s particularly vulnerable. Offering flexible schedules and WFH will help PR retain and attract top talent.

3 Tips PR Can Use Now to Battle ‘The Big Quit’
September 13th, 2021 by Lindsey GroepperPR is not immune to The Big Quit and The Great Resignation. Here are three tips that PR can use to slow a race to the exits.

PRNEWS/IPR Research Shows the Evolving Communication Function
August 17th, 2021 by PRNEWSA new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.