We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.
Career Advice


[VIDEO] PRNEWS Live Discusses Mentorship
January 26th, 2023 by Nicole SchumanTo celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

Top 5 Tips for Mentorship
January 17th, 2023 by Nicole SchumanJanuary is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.

A Communicator’s Calling: Serving Others First
January 11th, 2023 by Marc C. WhittU of Kentucky communicator Marc C. Whitt offers characteristics of the PR pro as servant leader. These include leading with humility, compassion and authenticity. In addition, the servant leader encourages career and educational growth in team members.

PR Pros Seek Flexible Hours, More Money and Purpose, But ‘Crave’ In-Office Work
January 4th, 2023 by Seth ArensteinCovid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.

Top 5 Tips for Returning after the New Year Break
January 3rd, 2023 by Nicole SchumanFor our series, Top Five, we asked communication professionals where to start when coming back in the new year.

Enthusiasm, Determination, Proactivity and Organization Help PR Pros Seeking Mentors
January 3rd, 2023 by Erika BradburyIn honor of National Mentoring Month, we held a virtual roundtable to discuss how Covid changed mentorship; how mentorship influences recruitment and retention; and advice for those seeking a mentor.

How Good Sportsmanship and Space Exploration Benefit PR Storytelling
December 12th, 2022 by Melissa MathewsWe saw good sportsmanship during the World Cup. Yet being a good sport transcends the athletic field. Sportsmanship’s lessons work in PR and even in zero gravity, aboard the International Space Station.

2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication
December 2nd, 2022 by Seth Arenstein and Nicole SchumanOverall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

This Thanksgiving, PR Pros Should Embrace The Break
November 22nd, 2022 by Mike McDougallMike McDougall’s Thanksgiving column is a PRNEWS tradition. His advice for stressed PR pros sounds good to us.