The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
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How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics
July 20th, 2015 by Mary BuhayAs new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.
Find Your Level of Discomfort and Force Yourself to Stretch
July 20th, 2015 by PRNEWS“I think career success also is about finding that level of discomfort and allowing yourself to say yes. I’ve looked for the opportunities that have made me stretch as a professional and as a leader.”
Two-Way Communication Key to Get Millennials to Think Strategically
July 20th, 2015 by PRNEWSFor PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.
How to Handle Demanding Clients
July 20th, 2015 by Mike McDougallWe all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?
How to Make Sure Visual Storytelling Stays Within the Law
July 20th, 2015 by Joseph J. LewczakIt is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.
The Week in PR, July 13 – July 20
July 20th, 2015 by PRNEWSThe share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.
6 Questions to Ask to Make Your Blogs More Actionable
July 14th, 2015 by Matthew SchwartzThe onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.
How to Turn Bad News About Your Brand or Organization Into a Win
July 13th, 2015 by Andy Gilman, CEO, CommCore ConsultingWhat is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
Google Analytics a ‘Game Changer’ for Ambitious PR Pros Who Aren’t Afraid of Left-Brain Thinking
July 13th, 2015 by PRNEWSWe’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.