Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.
Work Life


From Breaking News Burnout to Balance: Managing Information Overload
March 14th, 2025 by PRNEWSHow can communicators navigate the overwhelming nature of breaking news without experiencing burnout and maintain a healthy work-life balance?

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
March 13th, 2025 by Nicole SchumanThis week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.

New PRSA CEO Wants to Broaden PRSA’s Reach to Other Industries
March 7th, 2025 by Nicole SchumanOn March 3, the Public Relations Society of America, the largest professional member organization for PR practitioners in the United States, appointed Matthew Marcial as its new CEO.

PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries
January 16th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

5 Tools to Uplevel Your Internal Communications Campaigns
January 13th, 2025 by Lauren CursiterInternal communications campaigns need to cut through the noise and drive action. These five tools are helping to level up these internal comms strategies and achieve even greater success.

CES 2025: Paying it Forward and Taking Care of Yourself During Big Events
January 10th, 2025 by Nicole SchumanGuerra offered several tips for communicators including how to pay to forward to your fellow industry colleagues and paying attention to time zone change.

CES 2025: A Conversation on Setting Up PR Opportunities for the Whole Year with Razorfish
January 9th, 2025 by Nicole SchumanPRNEWS talked to Dan Yesenosky, Head of Comms at Razorfish at CES, regarding the benefits of attending a trade event, which initiates the relationships that can set set up media opportunities throughout the year.

CES 2025: A Conversation with SKDK
January 8th, 2025 by Nicole SchumanThornell and Managing Editor Nicole Schuman discussed the benefits of agencies coming to CES, innovations in storytelling, and navigating an upcoming changes to the tech policy landscape.

CES 2025: Behind the Scenes of CES PR
January 8th, 2025 by Nicole SchumanGet a behind-the-scenes look with Cat Forgione, Director of CES Communications, including media days, staffing executives for a myriad of interviews, how the staff divides and conquers media inquiries, broadcast setups and more.