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As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.

The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?

AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.

In this week’s PR Roundup we learn about supporting journalists, inclusive communications regarding Mother’s Day, and if communicators are already prepping messaging strategies for the 2024 election.

With podcast listeners trending upward year-over-year, it only makes sense for communicators to look to this medium to push a new product or score an informational interview depending on the audience. 

A ‘how to’ on creating a press kit that can impress editors and journalists.

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.