Technology

PR and Communications Pros on Slack: Join the Community

November 20th, 2019 by

At PRNEWS, we thought about how to utilize Slack to connect our readership and community. How could we leverage the relationships we’ve built with amazing contacts to benefit those outside of our circle, and bolster an entire community? And with that, we created the PR and Communications Pros Slack group.

A Step-by-Step Video Creation Guide for a PR Army of One

November 6th, 2019 by

You’re a communicator who loves what video can do for your brand. The problem is that you’re a PR army of one. You lack the resources (budgetary and personnel) to create video. PRNEWS has gathered a trio of video experts who believe otherwise. Ahead of a Nov. 19 webinar about this topic, they share tips about how to create video as a PR soloist.

How the Tech Industry Can Survive the Techlash

October 2nd, 2019 by

The public needs to know about the downsides of technology, of course. But it seems the media covers few technology stories that lack a bad actor or two. In this environment, it’s up to technology companies to communicate to the public that they can do the right thing, argues Alison McNally, FleishmanHillard’s tech sector lead for N. America.

What Happened in Elections Will Happen to Brands Unless We Prevent It

October 1st, 2019 by

The global vice chair of Hill+Knowlton Strategies, Peter Zandan, PhD, argues that communicators must self-police themselves or risk the weaponizing of communications.

PR Pros Urged to Act Quickly on Data Privacy and Integrity Issues

October 1st, 2019 by

Data integrity and privacy issues are ubiquitous, yet so few firms are addressing them. We asked Dan Linton, the newly minted lead of the global data privacy unit at W20 Group, what PR pros should be doing on data protection and data privacy.

Stop Spinning: How to Create Meaningful Messages Around AI

September 25th, 2019 by

There’s good news and bad news with AI. The technology is permeating and its uses are limitless. Unfortunately, the market is flooded both with brands using AI and communicators overusing the word AI. If everyone’s a leader in AI, nobody is. Here are tips and best practices for communicators to employ that will help you craft effective messages about AI.

How to Use Your Website to Elevate Your Brand

August 21st, 2019 by

Aligning your brand with your website is all about consistency, core messaging, and audience appeal. How can you make sure your website is compelling to your audience and encouraging return visits? Some pros on the front lines weigh in.

Artificial Intelligence: What You Need to Know Now

July 15th, 2019 by

Whether or not Alexa or Siri are your best girlfriends, public relations practitioners should research and explore the extent to which their organizations use AI and its performance. According to the Marketing Artificial Intelligence Institute: “AI is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.” While AI may seem smart enough to set and forget, responsible pr pros should lean in to the learning, advantages and possible disadvantages the tools may provide.

Healthcare Communicators Emphasize Mixing Tech and the Human Touch

July 11th, 2019 by

Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.

Now or Later? Lessons for Communicators From Data Breaches

June 5th, 2019 by

Your company has had a data breach. No, it’s potentially had a breach. What’s your counsel to the C-suite? Should the brand reveal this information to the public or wait until you have perfect knowledge? These questions are at the crux of the communicator’s dilemma in the age of cybercrime.