Whether or not Alexa or Siri are your best girlfriends, public relations practitioners should research and explore the extent to which their organizations use AI and its performance. According to the Marketing Artificial Intelligence Institute: “AI is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.” While AI may seem smart enough to set and forget, responsible pr pros should lean in to the learning, advantages and possible disadvantages the tools may provide.
Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.
Your company has had a data breach. No, it’s potentially had a breach. What’s your counsel to the C-suite? Should the brand reveal this information to the public or wait until you have perfect knowledge? These questions are at the crux of the communicator’s dilemma in the age of cybercrime.
Many communicators know blockchain is a technology mostly with electronic cash or cyptocurrency. They also may know Facebook plans to unveil a cryptocurrency, Global Coin , later this year. In fact, there’s a lot more senior communicators should be aware of regarding blockchain and trust could be a big factor.
Not long ago, one of the pleasures of taking vacation was being completely out of touch with the daily grind. Today, though, too many PR pros check in with the office during vacation. Worse, we chronicle our trip. While it sounds radical, try unplugging your phone before vacation begins. You might be surprised how much it boosts your creativity. Tips in this post will help you disconnect.
Earlier this month we asked questions of communicators who were honored as PR Professionals of the Year during 2018’s PRNEWS Platinum Awards luncheon in NY. We asked about improving relations with journalists, how brands can maintain a human touch in a tech-driven world and several other topics.
What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.
Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?
By now, we all know the power of video in communications and delivering a brand message—particularly to younger audiences. You probably already know how to shoot video, edit it, do Facebook Live. But in a cluttered world of branding, do you know how to make sure your video content rises to the top through SEO?
Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.