With so many communicators seeking to take physical events online, we asked PR pro and video specialist Doug Simon how to get started. We also asked how communicators can make their video and social video productions more engaging.
You’ve distributed messaging to staff regarding COVID-19. Sent emails to customers apologizing for canceling events and thanked those who RSVP-ed yes for their support. In addition, you’ve assured them the show will go on, just at a different date and possibly in the form of a virtual event. But how will you make your virtual event stand out, especially when there’s likely to be an unprecedented amount of them?
So far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.
Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email
A decade ago there were fewer than one billion social network users. Last month, that number was 5.2 billion. And their expectations and the number of platforms they use are rising. One expectation is that they can shop instantly from any piece of content. Hence, the rise of shoppable posts, blending e-commerce and content. PR has a large role to play in this trend.
With the start of the year, social media platforms released features that should help communicators with planning for these tools. In addition, Facebook offered users a tool that allows them to see and delete data other companies have collected based on interactions with those brands. It’s far from certain how many users will use the tool.
Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.
With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.
CES 2020 is in the books, but its implications will spread throughout the year. That will be the case for communicators, who saw plenty of opportunities to help new-age tech explain itself to the public. One of the big takeaways, and one likely to provide lots of work for communicators, is that technology has broken out and will be foundational to life, several communicators say.