Technology

AI Augments Humans with PR Measurement, but it’s no Silver Bullet

May 1st, 2019 by

What can AI do for communications measurement? Plenty, is the short answer. The larger question, of course, is whether or not AI will replace humans or augment them. Edelman Intelligence’s global measurement lead Pauline Draper-Watts weighs in on this important discussion.

Platinum Honorees, Social Shake-Up Speakers See Speed, Authenticity, Analytics as Future Keys

May 1st, 2019 by

Our regular roundtable feature includes honorees from the 2018 PRNEWS Platinum PR awards and speakers from The Social Shake-Up. Among the questions we put to them: What qualities does a successful communicator need? With the onslaught of technology, how can brands ensure customers have a human experience? And what social media trends are you eager to learn more about during the Social Shake-Up?

How to Do Video Like an SEO Expert

April 24th, 2019 by

By now, we all know the power of video in communications and delivering a brand message—particularly to younger audiences. You probably already know how to shoot video, edit it, do Facebook Live. But in a cluttered world of branding, do you know how to make sure your video content rises to the top through SEO?

How Communicators Can Think Small and Make Big Changes

April 19th, 2019 by

Go big or go home does’t necessarily apply to innovation, says Scott Steinberg, author and business consultant. Armed with knowledge about their customers, communicators can advocate for brands to make small, tactical changes to products and services that can yield significant results. Steinberg discussed his ideas about thinking small to go big during PRNEWS’ Measurement Conference in Washington, DC.

Was the Donald Glover AirDrop at Coachella an Experience?

April 16th, 2019 by

Adidas and Donald Glover (aka Childish Gambino) used Apple’s AirDrop to distribute free sneakers at Coachella. To those who accepted Glover’s AirDrop invitation, it was a highly personalized experience that ended with free Adidas. For others, it was a creepy use of an app designed for people who actually know each other.

PR Tips for Alexa’s Human Listeners

April 12th, 2019 by

There’s much PR pros can learn about communicating the intricacies of AI from a story this week. It seems Amazon’s Alexa indeed is listening to our conversations. In fact, the hockey-puck-looking device has an army of 1,000 humans who listen to what it picks up in homes around the world. One lesson is that communicators need to urge brands to be transparent in their AI activities.

AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement’s Future

April 10th, 2019 by

As we look to next week’s PRNEWS Measurement Conference in Washington, DC, we asked several scheduled speakers to prognosticate about PR measurement’s future. Up ahead, they said, is more data integration and testing of well-established ideas. In addition, tools will be smarter and (thank goodness) easier to use, which will encourage the use of measurement for decision-making.

Lessons for Brands from the anti-Nike-Kaepernick Social Effort

February 22nd, 2019 by

Executives from APCO Worldwide studied the campaign against Nike and Colin Kaepernick on Twitter and found it wasn’t as widespread or authentic as it seemed at first glance. They conclude that brands should avoid rushing to respond to what appears to be negative social sentiment. Instead, they urge brands to study the elements behind anti-brand content before responding.

4 Things You’ll Need to Get Your Podcast Started

February 12th, 2019 by

Podcasts have been a runaway success for businesses looking to further engage their audience. From their mobility to their relative brevity to their status as (mostly) free to users, podcasts are pulling in new listeners on a daily basis. Here are four key considerations when getting yours started.

Three Trends at CES for Communicators to Ponder

January 11th, 2019 by

Google, Samsung and Apple grabbed most of the headlines at CES 2019, which closes later today in Las Vegas. For communicators, though, the annual tech fest centers on spotting trends and learning about cutting-edge messaging platforms. Bell’s social media manager David Wolpert reports on three trends he saw at CES that are relevant to communicators.