Plenty of PR pros have made predictions for the year ahead. We go farther. As we embark into a new decade of opportunities, what will PR look like in 2030? A trio of brave PR prognosticators looks 10 years hence. In spite of huge technological change, at least one PR pro sees relationships maintaining their importance in 2030.
With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.
CES 2020 is in the books, but its implications will spread throughout the year. That will be the case for communicators, who saw plenty of opportunities to help new-age tech explain itself to the public. One of the big takeaways, and one likely to provide lots of work for communicators, is that technology has broken out and will be foundational to life, several communicators say.
It’s not easy to admit that your communications effort is not all it could be. Sometimes the culprit is failing to keep up with communications technology. It takes courage to admit you’re behind. Funds and teamwork are need to catch up. Here’s how Cleveland Clinic’s PR team remedied the situation it found itself in a few years back.
Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.
With CES beginning today in Las Vegas, we take a look at technology and tech-related issues for PR pros as the year begins.
With CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.
Mankind’s digital exhaust is social science’s Big Data. We create digital data with every post, purchase or picture. This offers social scientists access to previously unimaginable reams of data. Coupling that with new computing power and the possibilities are endless, argues Peter Zandan, global vice chairman of Hill+Knowlton Strategies. Brands can decode what makes ideas spread, how purchasing decisions are reached and who and what influences influencers. It’s time to prepare, he writes.
At PRNEWS, we thought about how to utilize Slack to connect our readership and community. How could we leverage the relationships we’ve built with amazing contacts to benefit those outside of our circle, and bolster an entire community? And with that, we created the PR and Communications Pros Slack group.
You’re a communicator who loves what video can do for your brand. The problem is that you’re a PR army of one. You lack the resources (budgetary and personnel) to create video. PRNEWS has gathered a trio of video experts who believe otherwise. Ahead of a Nov. 19 webinar about this topic, they share tips about how to create video as a PR soloist.