Social Media

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Top Social Media Features and Tools You May Be Overlooking

May 15th, 2020 by

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked. 

Hallmark Uses Social Listening to Evolve

May 11th, 2020 by

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

man on top of angry pile of social media comments

A Social Media Crisis Checklist for 2020

May 7th, 2020 by

It never hurts to revisit crisis operating procedures, particularly as they relate to social media. (In fact, with so many projects on pause, now may be the ideal time to rethink your crisis response.) These tips should prove useful as you audit your internal social media processes to stay resilient amid a communications crisis.

Coronavirus Amplifies The Focus on Fake News…and Laughter

May 7th, 2020 by

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

‘Where’s the Beef?’ Is Going Viral (Again). How Are Meat Industry Communicators Responding?

May 6th, 2020 by

As meat processing plants around the U.S. close temporarily due to COVID-19 outbreaks, the supply chain disruption has started to reach consumers. Bulk retailer Costco has limited beef and ground pork sales per customer, as… Continued

Brands Encourage at-Home Cinco de Mayo Celebrations

May 5th, 2020 by

Cinco de Mayo usually welcomes revelers for one of the prime party days in America. Spring has sprung, the weather is warmer and there’s not much to dislike about Mexican food or margaritas. The day… Continued

The Pandemic’s ‘Infodemic’ and Facebook’s Face-Saving Response

May 5th, 2020 by

Few things are spreading faster than fake news about coronavirus. In an uncharacteristic stance for it, Facebook has vowed to remove outrageous claims and cures and inform users when they’ve reached posts with bogus health information. Many believe Facebook and other platforms should be doing more.

twitter fleets

How Twitter Fleets Can Help You Communicate with Your Audience During COVID-19

May 4th, 2020 by

Even as organizations strengthen ties with their audiences during the pandemic, they will need a long-term engagement strategy that builds on that trust.

Brands Focus #NationalSuperheroDay on Real-Life Superheroes

April 28th, 2020 by

Brands and individuals pivoted from honoring the traditional superheroes of Superman and Wonder Woman, to our everyday superheroes—doctors and nurses, grocery clerks, mail carriers, teachers and other essential workers on today’s National Superhero Day. The… Continued

buffalo-bills

NFL, Brands Test the Boundaries of Communication for Draft Day

April 23rd, 2020 by

In a world without professional sports, the National Football League will provide a reprieve to fans looking for live action with this week’s NFL draft. In what may be the most highly-anticipated COVID event to… Continued