There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms
Social Media & SEO
‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in AugustSeptember 6th, 2022 by Erika Bradbury
Why Part of Georgia-Pacific’s Social Media Team Sits within CommunicationSeptember 2nd, 2022 by Erika Bradbury
In this interview, Emily Schwarz, sr. manager of corporate communications at Georgia-Pacific, discusses the importance of the social media team having a seat at the comms table, and where and how the social team comes in on brand responses for societal issues.
Explainer: What is a Bounce Rate?August 31st, 2022 by Erika Bradbury
We look at the definition of bounce rates and how they apply to communicators.
Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?August 30th, 2022 by Nicole Schuman
Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.
A Guide to Conducting a 12-Point Social Media Strategy AuditAugust 26th, 2022 by Steve Denker
We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.
Virtual Influencers Offer Advantages, but They’re Not Plug ‘n’ PlayAugust 3rd, 2022 by Eric Dahan
AI-enabled virtual influencers should offer brands better safety and targeting abilities. Yet, in the metaverse, ‘life’ isn’t always simple.
Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social PostsJuly 28th, 2022 by Erika Bradbury
Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.
Influencers Prove Successful for Women’s Finance CampaignJuly 18th, 2022 by Nicole Schuman
Fidelity Investments decided to partner with SheSpeaks’ influencer hub to spread the word about Women Talk Money, a financial education community, on Instagram.
FTC’s Endorsement Guide Maintains Focus on Transparency, DeceptivenessJuly 6th, 2022 by Seth Arenstein
The Federal Trade Commission (FTC) normally is a semi-opaque body. Still, after several years of hibernation, it seems ready to resume vigilant regulation of online activity of influencers and companies.
53% of Roe v. Wade Consumer Engagement in June Posted on IGJuly 6th, 2022 by Erika Bradbury
In June, 53 percent of consumer actions on posts mentioning Roe vs. Wade, abortion or women’s rights were on Instagram, compared with 27 percent on Twitter and 21 percent on Facebook.