California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.
Social Media & SEO
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
September 16th, 2024 by Thomas MustacLook What You Made Her Do: Swift’s Endorsement Yields PR Lessons
September 11th, 2024 by Nicole SchumanTaylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.
Aligning Brands and Creators to Drive Influencer Marketing and Brand Trust
September 3rd, 2024 by PRNEWSIn a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.
Thought Leadership Strategies for B2B Businesses
August 26th, 2024 by Jennifer AvrilIn a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
PR Roundup: Political Creators and Influencers, the ROI of AI and Crisis Help for Schools
August 16th, 2024 by Nicole SchumanPR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.
Book PR Embraces Digital Media
August 9th, 2024 by Nicole SchumanDigital media can impact even the most traditional industries. Books, for example, can find new life or launch via TikTok #BookTok.
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
August 8th, 2024 by Nicole SchumanThis week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
The Harris Campaign’s Subject Lines Slay It All
August 5th, 2024 by Kellie MurphyWriting an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is wracking up bullseyes right out of the gate.
PR Roundup: Trump and NABJ Outrage, New Boeing CEO, Ice Bucket Challenge Lives
August 1st, 2024 by Nicole SchumanIn this week’s PR Roundup we examine the results of former President Trump’s interview at the National Association for Black Journalists, if Boeing’s new CEO will make a difference and the re-emergence of the Ice Bucket Challenge.
The How and Why of Pitching a Story to LinkedIn News
July 31st, 2024 by Laura Lorenzetti SoperThere’s another major LinkedIn benefit that communications professionals are starting to catch onto, and that’s the power of having company news covered, shared and amplified by LinkedIn News.