Social Media & SEO


Another Choice for PR Pros: Engage an Influencer or a Creator?

January 10th, 2022 by

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

‘Sustainability,’ ‘Diversity’ Were Top Keywords in ’21 B2C, B2B Social Posts

January 10th, 2022 by

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

Buccaneers coach in a golf cart speaks to players including Antonio Brown

Antonio Brown’s Buccaneers Release Triggers Employer Communication Dilemma

January 3rd, 2022 by

Buccaneers head coach Bruce Arians’ and player Antonio Brown’s narratives clashed following a fiery exit by the wide receiver. Meanwhile, the first viral Instagram and Twitter posts of the year indicated brand and influencer willingness to push the envelope in 2022.

A crystal ball highlights the PRNEWS team's 2022 PR predictions

PR Predictions for 2022 from the PRNEWS Team

December 20th, 2021 by

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

social media manager, juggling many tasks

Top Social Moments for Brands and Creators in 2021

December 8th, 2021 by

It’s the most wonderful time of the year for…top lists! And some of our favorites come from the most popular social media platforms and entities. What content is working? What is resonating with users in 2021? Let’s find out.

Gen Z and Social Media: What PR and Marketing are Overlooking

December 2nd, 2021 by

PR pros know much about Gen Z and its social media attraction. Yet several stereotypes could be hindering your targeted campaign.

Happy Holidays? Consumer Engagement with B2B Social Media Posts Dives 38% YOY in November

December 1st, 2021 by

After examining consumer engagement with B2C brands last month, this month we’re looking at B2Bs. Overall, consumer engagement was down 38 percent in Shareablee’s business services category, vs the period (Nov. 1-Nov. 30) one year ago.

As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year

November 1st, 2021 by

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Facebook page says sorry something went wrong during Facebook outage on Oct. 4

Facebook Outage Serves as a Reminder to Diversify Communications Platforms

October 5th, 2021 by

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.