Social Media


Why PayPal Uses Visuals to Tell Part, But Not All, of Its Story

July 25th, 2018 by

PayPal’s director of global corporate communications Amanda Miller cautions the next generation of PR professionals to realize that visuals, owned media and social are just a piece in an ecosystem that should include earned media, too.


Why Gmail’s ‘Confidential Mode’ Offers PR Pros a False Sense of Security

July 23rd, 2018 by

Confidentiality is paramount to professional communicators, and while embargoes are hard to enforce, Google’s new “Confidential mode” positions Gmail as a top tier security safeguard. The problem with these new security features, says leading digital digital privacy nonprofit The Electronic Frontier Foundation, is that they offer users brittle security measures that can easily be breached.

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Facebook, Twitter, Google and Microsoft Team Up on New Data Project

July 20th, 2018 by

Facebook, Twitter, Google and Microsoft announced a new program called the Data Transfer Project (DTP), an initiative to “create an open-source, service-to-service data portability platform so that all individuals across the web could easily move their data between online service providers whenever they want.”


How Social Marketers Can Stay Sensitive to Customer Trust Issues on Facebook

July 18th, 2018 by

James Nickerson will kick off the Facebook for Communicators Boot Camp at PR News’ Social Media Summit on Aug. 9 with a timely invocation on where the platform is going, including why regulation might not be a bad thing for Facebook and the ramifications of GDPR for users. Tying these future-focused topics together is Nickerson’s belief that marketers are in a unique position to heal the growing disconnect between brands’ trust in the platform and the distrust felt by end users.

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Dowswell, Frohnert and McGlory Named 2018 Social Media Luminaries

July 17th, 2018 by

At its Social Media Summit in San Francisco on Aug. 10, PR News will honor Madison Dowswell of PepsiCo, Ashley Frohnert of PETA and Jessica McGlory of Jellyfish as its 2018 Social Media Luminaries. The Social Media Luminaries awards program celebrates of-the-moment social media marketing pioneers.


How Not to Be Like Elon Musk on Twitter

July 16th, 2018 by

Musk’s latest Twitter gaffe should remind communicators that messaging from your leadership is often the most prominent and front-facing indicator of your brand’s values. As the head of a major brand, Musk’s inflammatory style may be alienating potential Tesla customers and damaging the brand in the long term. Here are a couple of lessons brands can learn from steering clear of Musk’s tactics.


With Promoted Trend Ads, Twitter Will Offer Brands a Piece of the News Cycle

July 13th, 2018 by

Although Twitter has been perhaps the slowest social platform to adopt Facebook’s pay-to-play publishing model, it’s now zeroing in on the biggest boon it offers brands: its role as a news source. Twitter is testing a new feature, Promoted Trend Spotlight, which would appear on users’ feeds as a banner ad when they navigate to the Explore tab of the app, which aggregates trending news.


Social Media Just Got Meaner: 4 Guidelines for Wary Brands

July 11th, 2018 by

A Nicki Minaj critic recently learned the hard way that bullying on social media is now the norm. Brands will increasingly find it harder to engage in this hostile playground without getting bruised. Here are some best practices your social team can use to keep this negativity at a minimum.


It’s 7-11 Day, So Pass the Soy Sauce, Except If You’re Down Under

July 11th, 2018 by

Newsjacking, or piggybacking, on a news story or event about another brand to generate publicity for your brand, is a perfectly acceptable practice in PR. Yet it must be done with care and insight. A soy sauce brand managed to do this well on 7-11 Day. Fear not, though, the brand, Kikkoman, was savvy enough to dis the idea of a soy sauce-flavored Slurpee.

Amazon delivery box, next to Snapchat loading screen on smartphone

Buried Snapchat Code Reveals Amazon Integration to Come

July 10th, 2018 by

Would you rather your audiences use their smartphones to point and click—or point and buy? Given the pressure on communicators to tie their efforts to the bottom line, we’d wager that the latter is preferable for most. And now, if a rumored Snapchat-Amazon integration is any indication, social media audiences will soon be able to point their smartphones at objects in their native environments and purchase those products directly through Amazon.