Social Media & SEO

Trump and CNN anchor Kaitlan Collins on Town Hall

PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social

May 11th, 2023 by

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

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How to Get Google’s Attention with AI-Generated Content

May 11th, 2023 by

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

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Maximizing Executive Social Media Engagement to Amplify Company Messages

May 10th, 2023 by

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

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The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences

May 4th, 2023 by

By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement. 

twitter, desktop and mobile

Top Five Tips: As Twitter Changes, so Does Pitching

April 25th, 2023 by

With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

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How Brands Can Benefit from Embracing TikTok

April 17th, 2023 by

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

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Learning About LinkedIn: LinkedIn Live Best Practices

April 12th, 2023 by

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

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How Brands Can Make the Most of Microtrends

April 11th, 2023 by

With all the hype associated with microtrends, how much attention should brands be paying to these moments?

Concept of de-influencing is a term that is the nemesis of influencers. Recommendations for buying or not buying cosmetics

Explainer: What is Deinfluencing?

April 10th, 2023 by

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

User-generated content concept.(UGC) Online marketing concept. Customer create content on social media.

Maximizing the Potential of User-Generated Content

April 6th, 2023 by

By following these best practices, brands can create compelling UGC that resonates with their target audience and drives results.