Social Media

Why The CEO and C-Suite Should be on Social Media

August 14th, 2019 by

It’s a given that social media is critical to many if not all companies. And you’d agree that culture flows from the top in most organizations. Fine, then why do more than 60 percent of CEOs lack a social presence? It’s becoming more difficult for the C-suite to ignore the influence social media has not only on consumers but shareholders, team and brand.

YouTube Has More Daily Users Than Facebook in 2019, and Other Revelations [INFOGRAPHIC]

August 2nd, 2019 by

The popularity of various social media platforms across different demographics is constantly in flux, as illustrated in this new infographic from Jones PR. “The Demographics of Social Media in 2019” begins with the revelation that Instagram and Snapchat are rapidly gaining popularity among users under 30, threatening to unseat YouTube and Facebook, which still rank among the most popular platforms.

Security of Social Media Lags Despite Strong Upturn in Cyber Crime

August 1st, 2019 by

Late last month, cyber crime whacked yet another large brand. On the evening of July 29, Capital One , the nation’s largest issuer of credit cards and the 10th largest bank by assets, issued a statement that millions of its accounts were compromised. While brands are concerned about their sites and servers, few seem to take seriously the security of their social media platforms, a new study finds.

Universities Grow 2019 Social Engagement 12%, Video Engagement Rises Just 1%, Harvard Leads

August 1st, 2019 by

Even with something as relatively new as social media, it’s good to have a brand with years of name recognition. In addition, size can be beneficial. Harvard leads U.S. colleges and universities in consumer engagement with social posts for the first half of 2019, according to data provided to us exclusively by Shareablee.

illustration of people using phones and hanging out by Facebook feed rendering

10 Social Media Updates to Put On Your Radar

July 26th, 2019 by

It’s nearly impossible to keep up with all of the major platforms’ updates in real time—especially in the summer, when half of your staff is likely on vacation. In recent months, there have been a number of rollouts and announcements of what’s to come from Facebook, Instagram, Twitter and Snap. Here are the features and updates to start experimenting with, and changes to come that your team will want to keep an eye on.

What Facebook’s Federally-Imposed Privacy Committee Means For PR

July 25th, 2019 by

The New York Times reported Facebook receiving a record $5 billion fine from the Federal Trade Commission in regards to “deceiving users about their ability to control the privacy of their personal data.” Facebook also received a $100 million penalty from the Securities and Exchange Commission for neglecting to inform investors about the risks of utilizing private data. To top it all off? The FTC ordered Facebook to hold themselves accountable and increase transparency surrounding data practices by creating a privacy committee.

Five Lessons for Communicators from an Influencer’s Suicide Note

July 10th, 2019 by

Companies may expend tremendous energy and time to find the right influencer for their brand. Unfortunately, they often fail to look deeply into an influencer’s past for clues of potential future behavior. Although many details surrounding a recent incident in Denmark remain unclear, it reminds us of the need for companies to research the reputation of influencers before going into business with them.

White House ‘Social Media Summit’: No Facebook, No Twitter, No Transparency

July 8th, 2019 by

So, the White House plans to host its first ever social media conference this Thursday. But Facebook or Twitter have not been invited. What does a social media summit look like without two of the biggest platforms participating? And who’s going to this thing, anyway? The White House has been mum. But based on what we do know, we take look at what might be discussed.

Consumer Engagement With Pharma’s Social Off 62%, Health Insurers Take 42% Whack

July 1st, 2019 by

With PRNEWS’ Top Women in Healthcare Communications awards luncheon coming up later this month, we asked our data partner Shareablee to look at the most socially active pharma and healthcare insurance providers for the first months of 2019. Clearly, these sectors need to address their social media strategies as both suffered major downturns in consumer engagement vs 2018.

Former Hearst Exec Coles Touts Authentic Brand Ambassadors, Brief Posts and Imagery

July 1st, 2019 by

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.