Social Media & SEO

For organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.

For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

Research shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.

Winner: GE – GE ecomagination Challenge: Powering the Grid On July 13, 2010, in partnership with the four leading venture capital firms, GE launched the $200 million ecomagination Challenge: Powering the Grid campaign to change… Continued

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting.

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

The best in digital PR campaigns will be honored at the Digital PR Awards luncheon at New York’s Grand Hyatt on October 4, 2011.