While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Social Media & SEO
Data Point: The Top Corporate Citizens And Their Presence on Facebook
October 17th, 2011 by PRNEWSPR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
Dealing With Rumors: The Best Defense Is a Smart Offense
October 3rd, 2011 by PRNEWSRumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.
Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances
September 26th, 2011 by PRNEWSFor organizations that are willing to take the risk, multicultural PR outreach shows great potential for fruitful returns—just do the research first.
PR and Customer Service: Every Customer Counts, Especially the Angry Ones
September 26th, 2011 by Jason Falls and Erick DeckersFor good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.
Gamification: Communicating Smarter by Allowing Customers and Prospects to Play
September 19th, 2011 by PRNEWSMore and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.
Tip Sheet: Employees: The Best Tool in Your Comms Arsenal
September 19th, 2011 by Matt BostromResearch shows that when it comes to communicating products and company initiatives, customers respect in-the-trenches employees the most—so get them involved with customers.
2011 Platinum PR Awards: Global PR
September 14th, 2011 by PRNEWSWinner: GE – GE ecomagination Challenge: Powering the Grid On July 13, 2010, in partnership with the four leading venture capital firms, GE launched the $200 million ecomagination Challenge: Powering the Grid campaign to change… Continued
Tip Sheet: Handling the Changing Space of Mom Blogging
September 12th, 2011 by Stephanie AzzaroneChild’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.