Social Media & SEO

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#SSU2021 Speaker Q&A: CompTIA’s Kelly Stone on Leveraging LinkedIn

July 27th, 2021 by

CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.

Getting Your Social Media Reports and You Out of a Rut

July 14th, 2021 by

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

Social Engagement with Tokyo Olympics Down 75% vs 2016 Summer Games in Rio

July 1st, 2021 by

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story

June 30th, 2021 by

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

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Report: Focus More on Facebook, Customer Service Efforts on Social in 2021

June 15th, 2021 by

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

Plank Study Shows Importance of Ethics Training for Handling Social Media Issues

June 15th, 2021 by

For communicators, ethics permeate their daily activity. A new study reveals just how much

Three Tactics for Getting Noticed in a Post-COVID-19 Landscape

June 11th, 2021 by

The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.

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After Trump’s Blog Flops, Here Are Some Ways to Make Sure Yours Doesn’t

June 3rd, 2021 by

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?

PRNEWS Announces Winners of Digital and Social Media Awards

June 3rd, 2021 by

PRNEWS and sister brand, The Social Shake-Up, announced the winners and honorable mentions for the PRNEWS Digital & Social Media Awards, which honor the year’s most outstanding digital and social media communicators and their campaigns.

An SEO Refresher to Heat Your Web Traffic During a Potentially Post-Pandemic Summer

June 1st, 2021 by

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.