Social Media

Data Point: Plane Crisis Cracks Southwest’s Social Media Armor

April 11th, 2011 by

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

Charting the Industry: How Communicators Value Facebook

April 4th, 2011 by

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

March 28th, 2011 by

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

March 21st, 2011 by

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.

Want to Make a Living Record of Your Organization’s Insights? Think Inward

March 14th, 2011 by

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

March 14th, 2011 by

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

March 7th, 2011 by

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet.

How to Punch Up Your Social Media Copy

March 7th, 2011 by

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore.