For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.
Social Media & SEO


PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban
May 18th, 2023 by Nicole SchumanThis week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social
May 11th, 2023 by Nicole SchumanLearn how CNN, the COVID emergency ending and social media times are impacting public relations this week.

How to Get Google’s Attention with AI-Generated Content
May 11th, 2023 by Matt RavenOur author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

Maximizing Executive Social Media Engagement to Amplify Company Messages
May 10th, 2023 by Tai NicholsExecutives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

The Keys to a Viral PR Campaign Include Timing, Platforms and Audiences
May 4th, 2023 by Tai NicholsBy tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement.

Top Five Tips: As Twitter Changes, so Does Pitching
April 25th, 2023 by Nicole SchumanWith the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.

How Brands Can Benefit from Embracing TikTok
April 17th, 2023 by Tai NicholsAs brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

Learning About LinkedIn: LinkedIn Live Best Practices
April 12th, 2023 by Nicole SchumanLinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

How Brands Can Make the Most of Microtrends
April 11th, 2023 by Nicole GreenWith all the hype associated with microtrends, how much attention should brands be paying to these moments?