For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.
Social Media & SEO
Top Tips for Elevating Your Client’s Social Media PresenceJune 5th, 2023 by Attiya Ali
PR Roundup: State of PR, Wienermobile Revamp, TikTok BanMay 18th, 2023 by Nicole Schuman
This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.
PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on SocialMay 11th, 2023 by Nicole Schuman
Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.
How to Get Google’s Attention with AI-Generated ContentMay 11th, 2023 by Matt Raven
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.
Maximizing Executive Social Media Engagement to Amplify Company MessagesMay 10th, 2023 by Tai Nichols
Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.
The Keys to a Viral PR Campaign Include Timing, Platforms and AudiencesMay 4th, 2023 by Tai Nichols
By tailoring your message to your audience and leveraging the unique strengths of each platform, you can create a campaign that resonates with your target demographic and generates widespread engagement.
Top Five Tips: As Twitter Changes, so Does PitchingApril 25th, 2023 by Nicole Schuman
With the removal of blue checkmarks for those previously verified, pitching and media relations strategies that included Twitter become a bit more complicated.
How Brands Can Benefit from Embracing TikTokApril 17th, 2023 by Tai Nichols
As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.
Learning About LinkedIn: LinkedIn Live Best PracticesApril 12th, 2023 by Nicole Schuman
LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.
How Brands Can Make the Most of MicrotrendsApril 11th, 2023 by Nicole Green
With all the hype associated with microtrends, how much attention should brands be paying to these moments?