PRNEWS today announced the winners of its 2024 Impact Communications Awards, which honor communicators who use their platforms to better their community and the global community at large. Winners are the campaigns, initiatives, and communicators—both internal and external—that are advancing the fight for global change.
Social Media & SEO
How OkCupid’s Marketing and Communications Team Uses Generative AI
March 21st, 2024 by PRNEWSAhead of PRNEWS’ Leveraging AI for PR online seminar on March 27, we spoke with a speaker for the event, Michael Kaye, Director of Brand Marketing & Communications at OkCupid, about the brand’s use of genAI, what his session will entail and advice for PR pros experimenting with the technology.
E-commerce and PR: A Symbiotic Relationship
March 19th, 2024 by Leslie LicanoThe dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.
PR Roundup: TikTok Ban, Princess Kate and Journos Still Value PR
March 14th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the business implications of a TikTok ban, Princess Kate’s image issues, and Muck Rack’s 2024 State of Journalism which shows that journalists still value PR.
In-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital Creators
March 11th, 2024 by Julie SolomonLast year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content creators to new social media strategies. Our author explores three tips to revamp your in-person event strategy for 2024.
How to Counter a Deepfake Narrative With Crisis Communications
February 26th, 2024 by Gabriel De La RosaIn 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.
PR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons from the Nutrition Industry
February 22nd, 2024 by Nicole SchumanPR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley’s “big announcement” trick, and how the nutrition industry is dealing with misinformation on social media.
7 Ways to Publicize Awards (Without Sounding Conceited)
February 20th, 2024 by Veronica Zanellato KidoIt’s a unique selling point to be an award-winning company, as it enhances credibility and trust, so don’t keep it a secret.
Super Bowl Ads Score Big With Early Kickoff
February 9th, 2024 by Evan NiermanSuper Bowl ads used to be tightly guarded secrets, revealed only during the game to maximize impact and surprise. But these days, brands seem to release them days or even weeks before the big game. Our author proposes the answer is rooted in two things: marketing ROI and the advent of viral social media content.
An Influencer Evolution, Starring the NFL (Taylor’s Version)
February 8th, 2024 by Gillian Janicki and Logan TrautmanAs exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.