Research

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.

PR News Launches Second Annual Salary Survey

February 29th, 2012 by

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey.

Americans Put Their Trust in Media—Some Outlets More Than Others

February 28th, 2012 by

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.

Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

February 27th, 2012 by

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.

Charting the Industry: Social Media Now a Fixture for Live Events

February 27th, 2012 by

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Apple Supplants Google as Brand With Best Reputation

February 24th, 2012 by

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.

Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

February 23rd, 2012 by

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.

Software Execs Like Social Media—They Just Don’t Use It Much

February 15th, 2012 by

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 6th, 2012 by

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued

PR News Survey: A Day in the Life of a PR Practitioner

February 3rd, 2012 by

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued