The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.
The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs.
Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video.
Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.
Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history.
CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders.
A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
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