Research

Women’s Deep Trust in Blogs Converts to Purchase Action

March 29th, 2012 by

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets.

NYT, WSJ Dominate Financial Journalist Power Rankings

March 27th, 2012 by

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists.

Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

March 21st, 2012 by

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say.

Trust in Financial Services Rises, But Still Ranks Low

March 20th, 2012 by

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith.

March Madness Social Media Rankings: Kansas Outshines Duke

March 15th, 2012 by

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media.

High-Profile Brands Have Low Market Value Problems

March 13th, 2012 by

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.

Social Watch: Women Trump Men in Social Network and Blog Visits

March 12th, 2012 by

Nielsen’s report on U.S. digital consumers breaks down just who is visiting social networks and blogs.

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

March 9th, 2012 by

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a

Publix Top-Rated in Customer Experience

March 7th, 2012 by

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement.

Digital Media Radically Transforming Marcom Process

March 6th, 2012 by

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly.