As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.
There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued
Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions… Continued
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss… Continued
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy,… Continued
Fundamentally our profession is about people—understanding how they feel and behave, what they want and where their concerns and interests lie, and adapting the organization accordingly. It’s almost counterintuitive that cold, unfeeling data can help us engage more authentically and effectively with humans. But evidence literally is all around us.
Shopping for a 2017 wall calendar for my office over the holiday break, I had a hard time deciding between the zoo animals in yoga poses, all things Tuscany, or an adult coloring calendar. My… Continued