Reputation

image_pdfimage_print

Robert Reich on How PR Pros Can Help Heal America’s Broken Civil Discourse

October 9th, 2018 by

The idea that most Americans have lost the ability to speak civilly to each other in these uncertain times may not be Robert Reich’s alone, but he offered an imperative specific to the 2,500+ communicators at the international PRSA confab—in an age when people don’t know how to talk to each other, or how to listen, it’s communications pros who must act as stewards and promoters of civility. “You are people who set the tone very much for what we and how we communicate,” Reich says. “And there is now a vitriol, and anger in the system. We are not communicating.”

You Can’t Fool Gen Z: Why ‘Purpose’ is More Than a Buzzword for Successful Brands

October 8th, 2018 by

“The millennial and Gen Z audience are always looking behind the marketing narrative at the purpose and the intention of companies and brands that they engage with,” says TwentyFirstCenturyBrand’s Jonathan Mildenhall (formerly of Airbnb and Coca-Cola). Here are some key tips for brands looking to define that purpose from Mildenhall’s keynote address at the PRSA International Conference 2018.

Why Fashion Influencer Network Revolve Should Better Comply With the FTC

October 3rd, 2018 by

Fashion e-commerce site Revolve filed an IPO this week. The site, which describes itself in the filing as a “next-generation fashion retailer for millennial consumers”, mentions the word influencers a whopping 79 times. Going public also brings on an increased level of scrutiny, and the need for Revolve to make sure its influencers are properly disclosing their relationships to the FTC. That has not always been the case.

Why J.K. Rowling Gave an Artful Response to the Nagini Casting Controversy

September 27th, 2018 by

Not all brand leaders ought to have their smartphones taken away. Harry Potter author J.K. Rowling has established a reputation as the rarest of figureheads—not only does she have her fingerprints on every piece of work that bears a connection to her “Wizarding World,” but she often responds to fans online directly, keeping up a dialogue and mitigating any controversies that arise.

The Weight of a Word: Rebranded as WW, Weight Watchers Learns a Heavy PR Lesson

September 25th, 2018 by

Successful writers and PR pros alike remember that the words we use carry a weight, a positive or negative connotation, and choosing what word to use can make or break your brand. Weight Watchers demonstrated an understanding of this on Monday when it announced that it was rebranding as WW, or “wellness that works,” forgoing the 55-year old brand name in favor of shifting the focus away from simple dieting to highlight the brand’s new emphasis on sustainable wellness products and initiatives.

Amidst New Accusations of Gender Bias, Facebook Ads are Once Again the Culprit

September 19th, 2018 by

All recent accusations of bias have one thing in common, the same thing that Facebook has dodged questions of reform or regulation over and generally failed to directly address: its proprietary, micro-targeting ad platform. It was this ad platform that allowed the Russians to pay for propaganda in rubles, it was this ad platform that allowed Cambridge Analytica to manipulate its third-party audience categories, and it was this ad platform that has brought the latest accusations of gender bias back to Facebook.

Diversity at the Emmys: Actors of Color Snubbed Despite Assurances of Inclusion

September 18th, 2018 by

The 70th annual Primetime Emmy awards talked the talk about increasing diversity on television and Hollywood at large, but did not walk the walk. Despite numerous jokes and skits poking fun at the traditional snubbing of people of color in the entertainment industry, and the most diverse group of nominees in the history of the program, 22 of the 26 award winners were white.

Can a Good Endorsement be Bad PR? The New Apple Watch May Save Lives, But It’ll Cost You

September 17th, 2018 by

A good endorsement from the FDA could actually turn out to be bad PR for Apple, a company known to offer its newest proprietary tech at premium prices, as people who need the tech might not be able to afford it. The issue of life-saving resources that are unaffordable to many recalls several recent instances when pharmaceutical companies have made headlines for raising the price of their medications to such exorbitant numbers that those without insurance deemed the gouging to be a death sentence.

Is Mueller’s Silence His PR Lesson?

September 14th, 2018 by

Considering how often President Trump attacks him, special counsel Robert Mueller seems to be ignoring the PR maxim that if you don’t write your own narrative, someone else will do it for you. On the other hand, Mueller might prefer to allow the 30+ indictments he’s produced to do the talking for him.

A Decade After Our Economy Crashed, Financial PR Still Has a Transparency Problem

September 13th, 2018 by

Goldman Sachs offered a blanket denial to the reporting from a story published earlier this week in the New York Times, which accuses Goldman of dismissing claims from a top executive who used the firm’s own whistleblower hotline to call out a litany of ethical violations he saw from the inside. Goldman’s statements on the matter call to question why transparency and accountability remain so difficult for the bank to put into practice, and its statements similarly raise more questions.