Reputation

For the better part of the century, women have been underrepresented in every corner of the market, plastered into the rigid roles of the cleaning moms, loyal wives, and unintelligent accessories to men. This inequality has been expressed through hyper-sexualized ads and subtler degradation in the mainstream media. So, how will PR respond to this change, heated by the fury of millions of women exhausted from being inaccurately characterized and appealed to?

PRNEWS has learned that, as the story of Ogilvy’s work with the Customs and Border Patrol broke, its Mexico division is also winning awards for work with clients like the Refugee Nation Olympic team and AeroMexico, whose primary advertising campaign criticizes President Trump’s immigration policies.

Change is an inevitable part of business. Markets and companies mature, tastes change, competitors emerge, reputation issues argue for a name change. But when is the right time for your brand or organization to rebrand? 5WPR founder/CEO Ronn Torossian offers five signs that might indicate it’s time for a company to rebrand.

Today is Amazon Prime Day. It’s a day (or two) of deep discounts on everything from electronics to apparel and household items. But the highly publicized event has grabbed headlines instead for timed global protests and a work stoppage in Minnesota. Some Amazon staff are upset with working conditions and employment policies. Amazon has not publicly responded—and what happens next is an important case study in handling an internal comms crisis.

Communicating brand content, in all its shapes and sizes, is a people business. PR and the messaging you are creating is anchored in how to reach, attract, inform, educate, often sway—and most importantly, influence—people. Is your brand making a human connection?  If so, how deep?  What’s your secret sauce or your go-to method to humanize your brand, draw meaningful connections, and land squarely on the map of authenticity?

Nike has doubled-down on its relationship with Kaepernick by taking his advice and deciding to pull the release of its limited Air Max 1 Quick Strike Fourth of July shoe, which was to be released this week to commemorate Independence Day. For communicators wondering what a true spokesperson partnership should look like, here are some teachable takeaways.

It’s critical to keep a vigilant eye on your audience and frequently take its temperature. For example, based on the negative media coverage of big tech, you’d expect the industry’s reputation would be abysmal. Instead of assuming, a researcher used data to test that assumption. Some of the results were surprising.

With the unofficial start of the summer on July 4, Americans break out their grills. Demand for beef rises as a result. How can a vegetarian staple like hummus compete at this time of the year? Sabra Hummus did its homework and combined its research with humor for a campaign that goes to the heart of customers’ anxieties.

We rarely cover live events in this publication. PRNEWS senior content manager Sophie Maerowitz gave us a reason to make an exception. She attended a PRSA session featuring former Hearst executive Joanna Coles, who offered so many interesting tips and tactics that we had to share them with you. Here are some gems from the sharp yet blunt mind of Coles.

Companies like Nike and Ben & Jerry’s have demonstrated the power of brand activism in marketing. With consumer expectations shifting in a tumultuous political environment, what happens when a brand decides to take a neutral approach? Online home furnishing company Wayfair is right now finding out the hard way.