Communicating during a strike can present special issues. A UK-based PR pro offers insight as the country prepares for winter work stoppages.
When Unbiased Clarity is at a Premium: Handling Strike-Related CommunicationDecember 6th, 2022 by Louise Stewart
How PR Agencies Should Handle Egregious Payment Terms Like Keurig Dr Pepper’sDecember 5th, 2022 by Nicole Schuman
Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper.
2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal CommunicationDecember 2nd, 2022 by Seth Arenstein and Nicole Schuman
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
A Humble Guide to the Importance of PR Crisis and Corporate ReputationNovember 15th, 2022 by Seth Arenstein
For authors of books about the basics of PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.
My Way or the Highway: Vendors Measure Misinformation and DisinformationNovember 15th, 2022 by Seth Arenstein
With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.
Zuckerberg, Musk and Layoffs: How to and How Not to Deliver Bad NewsNovember 14th, 2022 by Deborah Hileman
Conducting a large layoff is a challenge many executives may face. But delivering this news need not result in a reputation crisis.
How Brands Should Think About Influencers After Ye’s SpiralOctober 26th, 2022 by Sinead Norenius-Raniere
The news about Ye, aka Kanye West, reminds communicators that vetting influencers and having reputation-management plans are critical pieces of influencer campaigns.
Why King Charles III Walks a Delicate PR TightropeSeptember 13th, 2022 by Evan Nierman
Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.
Happy Ethics Month: 40% of Consumers Don’t Trust You with their DataAugust 31st, 2022 by Felicia Blow
How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.
Building a Trust Reservoir Long Before You Need ItAugust 29th, 2022 by Dustin Siggins
When a company does right by customers for years, it builds a large trust bank. That reputation reserve can help during difficult times.