Reputation

image_pdfimage_print

Spinning Our Own Spin: The Ethics of PR

November 10th, 2024 by

PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.

The Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit on Oct. 30, 2024 in Arlington, Virginia, in which panelists discussed innovative strategies used to connect with their audiences. 

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR

November 4th, 2024 by

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences. 

Communications Tips for Navigating a Challenging Post-Election Terrain

November 4th, 2024 by

As executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025.

Why You Should Have an Election Communications Strategy

November 1st, 2024 by

In a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.

Kellogg's FROOT LOOPS Cereals on a shelf in a supermarket. Froot Loops is a brand of Kellanova, American multinational food manufacturing

Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences

October 30th, 2024 by

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising

October 24th, 2024 by

PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.

Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust

October 14th, 2024 by

To navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season

October 10th, 2024 by

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

October 2nd, 2024 by

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

person holding a tactile mobile smartphone sending text messages with negative emojis to symbolize an influencer crisis

How to Handle an Influencer-Born Crisis

September 30th, 2024 by

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.