PR “spin”—in its proper and ethical context—is simply helping people tell their story better to reach target audiences more effectively. Here are the three steps to show anyone (and clients in particular) that spin is just fine—as long as it’s ethical.
Reputation
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
November 4th, 2024 by Nicole SchumanPRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
Communications Tips for Navigating a Challenging Post-Election Terrain
November 4th, 2024 by Jeff GrapponeAs executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025.
Why You Should Have an Election Communications Strategy
November 1st, 2024 by Kevin PedrajaIn a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences
October 30th, 2024 by Daniella AlkobiIn an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
October 24th, 2024 by Nicole SchumanPR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
Navigating Executive PR in the Age of AI: Keys to Building Influence and Trust
October 14th, 2024 by John McCartneyTo navigate the challenges AI poses to building influence and trust, here are three essential strategies executives can adopt to enhance their influence and maintain credibility in the AI-driven era.
PR Roundup: IPR Media Relations Report, Substack Lures More Journalists, Messaging Tips During Election Season
October 10th, 2024 by Kaylee HultgrenThis week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.
AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation
October 2nd, 2024 by Kaylee HultgrenAn Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.
How to Handle an Influencer-Born Crisis
September 30th, 2024 by Nicole SchumanPRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.