There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.
Why It’s Sometimes Best to Use Silence Before and During a CrisisMay 12th, 2023 by Dustin Siggins
Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.
Why Entering Awards is a Worthwhile PR InvestmentMay 9th, 2023 by Joe Tye
According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business.
How Corporate Communications Can Keep Up with Disinformation AttacksMay 3rd, 2023 by Bill Hurley
To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.
For Bud Light and Regina Canada, Does the End Justify the Means?May 3rd, 2023 by Katie Paine
Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.
PR Roundup: Biden’s Re-Election, Carlson and Lemon Out, PRC Releases Ethics Guidelines for AIApril 27th, 2023 by PRNEWS
This week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.
Data Roundup: ESG Comms, Brand Trust, AI ConcernsApril 27th, 2023 by Erika Bradbury
This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.
PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green GuidesApril 20th, 2023 by Nicole Schuman
This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.
American Egg Board Discusses Its PR Priorities, Including Current Egg PricesApril 10th, 2023 by Erika Bradbury
To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.
How to Manage Brand Reputation in Light of AI-Fueled MisinformationApril 5th, 2023 by Dave Fleet
The rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.