Reputation

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to. 

Our author predicts four PR crises that are likely to receive major media coverage in 2025. PR agencies with clients in those sectors must make certain that account groups are staffed with experienced personnel rather than newbies learning on the job.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2024. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with TikTok or LinkedIn.

Only 49% of companies have a formal crisis plan. And less than 25% of companies practice those crisis plans and conduct active drills.

A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

This week looks at the aftermath of a popular influencer’s untimely death, the clock ticking down on TikTok and what the Omnicom/IPG merger means for the rest of the communications industry. 

The rise of greenwashing has cast a shadow over genuine sustainability initiatives, leading to a crisis in corporate ESG communications.

Louise Findlay-Wilson, managing director at Energy PR, outlines the steps brands should take to ensure their Black Friday strategy doesn’t damage their reputation.