Reputation

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Protecting Your Company from Becoming Part of the Disinformation Ecosystem

June 27th, 2022 by

Security, public health and privacy risks demand the development of a discipline within PR and different models for journalism. The author shares his perspective on how PR pros can protect their companies, brands and customers.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation

May 17th, 2022 by

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize. 

Answer These Questions Before Taking a Public Position on Social Issues

May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Disney under a microscope

Disney, Amber Heard Cannot Wave Magic Wand for Good PR

May 2nd, 2022 by

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

twitter bird with megaphone

Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Is Burger King’s Trouble Really a Whopper?

April 11th, 2022 by

The legal case against Burger King’s Whopper raises an interesting question for PR. When is a little truth stretching permissible?

When Well-Managed Controversy is a Plus: The Rise of Lil Nas X

April 7th, 2022 by

The use of controversy to bolster public image is nothing new, but is all publicity good publicity?

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

PR Offers Will Smith and Chris Rock a Path Forward

March 30th, 2022 by

It’s not easy to apologize, especially after a heated exchange. Fortunately, there’s a way forward for Will Smith and Chris Rock. PR can help.