Reputation

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign. 

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

The Washington Post’s crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.

Muck Rack’s 2024 State of PR Measurement report revealed a crisis of confidence in the metrics tracked by PR professionals. Yet most understand that demonstrating the value of their work requires adequate measurement and accurate data to support it. PRNEWS spoke with Johna Burke, CEO and Global Managing Director at the International Association for Measurement and Evaluation of Communication (AMEC), to assess the state of PR measurement.

Health communicators need a new playbook, in an era when emotion and distrust can win out over traditionally trusted messengers.

PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

A new C-suite outlook report from The Weber Shandwick Collective indicates that business executives have little confidence in their teams’ abilities to properly respond to an unexpected PR disaster. But communications professionals shouldn’t panic. Executives cited their team’s lack of resources to handle crises—which creates a tremendous opportunity for CCOs and their teams to bring value to C-suites and play a bigger leadership role in corporate structures.

Making crisis drills a regular occurrence can improve communicator response skills and boost team confidence.

This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.