Reputation

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Why Awards Should Be an Integral Part of Your PR and Marketing Plan 

July 9th, 2024 by

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

Setting and Owning the Narrative: 3 Considerations for PR Practitioners

July 2nd, 2024 by

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

Executive Communication: Three Elements for Establishing Influence

June 26th, 2024 by

Executives becoming “influencers” doesn’t mean they’re sharing promo codes and ‘Get Ready with Me’ videos; it means they’re bolstering their credibility to compel audiences to think or act in a specific way on behalf of their organization. Here’s are three elements that must be considered.

Elon Musk is a businessman and founder of space company SpaceX and automotive company Tesla, Inc.

PR Roundup: Mr. Musk Goes to Cannes, Ogilvy and CeraVe’s Grand Prix and Most Trusted Brands

June 21st, 2024 by

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States. 

2023 Xbox Pride flag

How to Avoid Charges of Rainbow Washing During Pride Month

June 18th, 2024 by

Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”

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PR Roundup: McAfee Screws Up—Again, Executive Resonance Report, PRMuseum on the Move

June 6th, 2024 by

This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.

Developing an SEO Strategy to Mitigate Reputational Harm

June 5th, 2024 by

Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.

Reputation Repair: The Potential and Limits of Boeing’s Next CEO

June 4th, 2024 by

Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.

Love, Your Mind Ad Council mental health campaign title slide

PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News

May 31st, 2024 by

This week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news? 

Jennifer Lowney, Global Head of Comms at Citi accepts a NYWICI Matrix award from former boss, Steve Lipin

Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney

May 24th, 2024 by

Lowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.