How Important is it for Your Organization to Have a Code of Ethics?

September 25th, 2023 by

The need for ethical guidelines is more crucial than ever, no matter the profession.

Washington DC, US Capitol Building

New Threats From Washington Require A New Corporate Communications Playbook

September 20th, 2023 by

As Washington continues to evolve, corporate communications officers must take a holistic approach to reputation management, considering public affairs within their broader strategic operations.

Male hand writing phrase we apologize you on virtual screen.

Customer Love Means Always Having to Say You’re Sorry

September 19th, 2023 by

We’ve seen a trend over the last year of brands finding themselves in boiling water. So how can a brand get up, dust themselves off, and most importantly, maintain its customers’ trust?

Tik Tok application icon on iPhone screen. Tiktok Social media network.

5 Things to do When Your Organization is Attacked on TikTok

September 18th, 2023 by

Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

ampoules with Covid-19 vaccine on a laboratory bench. to fight the coronavirus / sars-cov-2 pandemic.

PR Roundup: New Covid Messaging, 9/11 Branding Blunders, More Racism in the NFL

September 14th, 2023 by

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

aptop with customer reviews, flat cartoon design of Computer display and online reviews or customer reviews, experience or feedback concept, star rating, notifications. Rating bubble.

Your Employees are Talking about You. Are You Listening?

September 12th, 2023 by

Employees voicing thoughts and opinions about their companies online can be a great source of information and create opportunity for dialogue, but it is also an important reputation management channel that requires monitoring and engagement.

Bad review concept design. Online negative user feedback. Customer experience ranking. Dislike, complaint, bad rate. Web comment. Angry client testimonial. Social survey result. Vector illustration.

Bad Reviews, Bad Behavior: Good for Business?

September 7th, 2023 by

Recently, a heated, expletive-laden altercation between David Portnoy and Charlie Redd, the owner of Dragon Pizza in Somerville, Massachusetts, took the internet by storm. Portnoy’s “no bad press” mantra appears to have had an unforeseen positive impact on the pizzeria – despite the embarrassing behavior of both men involved.

It’s 2023: Your “Charm Offensive” is Offensive

August 28th, 2023 by

Today, between the speed of the news cycle, the polarization of the populace on big issues, and a generation of consumers who, thanks to social media, are much more aware of environmental and human right abuses, trying to fix a bad reputation with a good charm offensive won’t work.

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Putting More Thought into Thought Leadership

August 21st, 2023 by

There is a real need to be more thoughtful about thought leadership. Here, our author discusses three things you can do to increase your position.

Harvard University and many other schools need to become more transparent when it comes to admissions to regain public trust.

How Colleges and Universities Can Regain Trust After Admissions Reveals

August 17th, 2023 by

In order to regain student trust, colleges need to take steps to ensure that the admissions process is fair and transparent.