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Why It’s Sometimes Best to Use Silence Before and During a Crisis

May 12th, 2023 by

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.

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Why Entering Awards is a Worthwhile PR Investment

May 9th, 2023 by

According to our contributor, award entries remain a strong tactic for building reputation and awareness of your business. 

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How Corporate Communications Can Keep Up with Disinformation Attacks

May 3rd, 2023 by

To stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.

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For Bud Light and Regina Canada, Does the End Justify the Means?

May 3rd, 2023 by

Many have suggested that Bud Light and Regina Canada didn’t do enough research for their recent campaigns. Contributor Katie Paine argues that the brand crises would not have been prevented by better research, as the target audiences were not driving the backlash in either instance.

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PR Roundup: Biden’s Re-Election, Carlson and Lemon Out, PRC Releases Ethics Guidelines for AI

April 27th, 2023 by

This week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.

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Data Roundup: ESG Comms, Brand Trust, AI Concerns

April 27th, 2023 by

This month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.

Will the Fox News Settlement with Dominion Voting hurt its reputation?

PR Roundup: Fox News Settles, MillerKnoll CEO Apologizes, FTC to Revise Green Guides

April 20th, 2023 by

This week’s PR roundup considers how some pre-planning for Fox News, MillerKnoll and the FTC could benefit crisis outcomes.

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American Egg Board Discusses Its PR Priorities, Including Current Egg Prices

April 10th, 2023 by

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

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How to Manage Brand Reputation in Light of AI-Fueled Misinformation 

April 5th, 2023 by

The rise of generative AI tools presents a significant challenge in the fight against misinformation and reputation management. Here’s what companies can do to prepare.

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Why Public Affairs and Corporate Communications Can No Longer be Siloed

March 30th, 2023 by

We spoke with Elizabeth Northrup of ROKK Solutions about the extension of public affairs throughout communications and the importance of understanding bipartisan audiences in both internal and external responses to societal issues.