Reputation

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How to Counter a Deepfake Narrative With Crisis Communications

February 26th, 2024 by

In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the narrative before a real crisis occurs.

Protecting Reputation: Steps to Take in the Face of Leaked Internal Memos

February 13th, 2024 by

By incorporating specific principles into crisis communication protocols, organizations can navigate the complexities of information leaks more effectively. Crisis expert Eric Rose looks at several communications leaks–and brands’ responses–from Amazon, IBM, United Airlines and Xbox.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Communicating Purpose in the Age of Polarization

January 30th, 2024 by

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

Time magazine sits in a rack in local bookstore days after layoffs announced

PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby

January 25th, 2024 by

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

Close up of desktop with laptop and abstract glowing digital profile to showcase profile verification.

Why Mandatory Profile Verification is Critical to Rebuilding Trust and Credibility on Social Networks

January 19th, 2024 by

Our author touts the benefits of profile verification for providing clients with trustworthy reputations.

Crisis PR: Lessons From Zara Ad Campaign That Critics Said Resembled Gaza Destruction

January 17th, 2024 by

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.

A Resolution for Crisis Communicators: Banish Clichés

January 11th, 2024 by

Our author looks at the crisis response to the recent incident involving an Alaska Airlines Boeing 737 Max 9 jet that suffered a panel blowout while in flight—and how the use of cliches should be avoided.

a pile of papers made to look like the Epstein documents

PR Roundup: State of AI in PR, Epstein Papers and Rodgers’ Faux Pas

January 4th, 2024 by

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

PR Lessons Learned From Four Tentpole Sporting Events, Past and Present

December 18th, 2023 by

As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.

How United Airlines Integrated Comms Into Strategic Company Decision-Making

December 15th, 2023 by

United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shares details about the brand’s integrated communications playbook.