Reputation

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TikTok logo on mobile phone screen. TikTok security and data

How TikTok’s Disappearance Became a PR Masterclass

February 5th, 2025 by

In a moment that underscores the challenges of navigating the political landscape, TikTok has found itself in a high-stakes battle. However, this evolving situation also offers valuable lessons for PR pros and businesses on crisis management, brand loyalty and communication strategies.

Twix Super Bowl gold bar commercial giveaway

Super Bowl Brands Embrace Multi-Platform Campaigns

February 4th, 2025 by

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

How Businesses Can Build Brand Capital Amid Shifting Voter Sentiment

January 31st, 2025 by

With Congress slated to consider a host of measures that could profoundly impact businesses in 2025—ranging from taxes to trade to artificial intelligence—it’s more important than ever that business leaders leverage a trusted army of authentic stakeholders and validators. Our author outlines the ways in which communication teams can take up this task, through proactive and creative storytelling.

View of Costco wholesale storefront

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

January 30th, 2025 by

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

James Kennedy and Alexandra Lewber

Former “Vanderpump Rules” Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study

January 28th, 2025 by

As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable “Vanderpump Rules” star.

Davos, Switzerland -Davos Congress Centre where prestigious annual World Economic Forum takes place in Switzerland

PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports

January 23rd, 2025 by

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

Communicating in Classrooms: How Brands Can Approach Partnering With Schools

January 21st, 2025 by

Once seen as off-limits, classrooms are now fertile ground for brands like Jersey Mike’s and Kleenex, creating mutual benefits for both schools and communicators. Our author explores the benefits and successes of communicating in schools.

Cyberattacks: Must-haves for a Crisis Communication Plan

January 15th, 2025 by

When a cyberattack unfolds and users’ personal data is at risk to be compromised, companies cannot afford to waste time deliberating their next communication steps.

Nvidia CEO Jensen Huang

Nvidia’s CES Announcements Resulted in a Six Percent Stock Drop. Why?

January 14th, 2025 by

At the recent Consumer Electronics Show (CES), Nvidia made two significant missteps: alienating its core gaming audience with a pricey, power-hungry new GPU, and frustrating investors by delivering vague, overly ambitious updates on its AI initiatives without providing concrete timelines or measurable progress.

Why Communicators Should Pay Attention to AI and Creative Rights Litigation

January 6th, 2025 by

At CES 2025, the panel “AI and the Crisis of Creative Rights: Deepfakes, Ethics, and the Law” tackled the intersection of AI tech, intellectual property and ethics—which the PR industry and communicators, particularly those working with content and content creators, should pay close attention to.