PR Insiders

Eight Tips for Telling a Good Anecdote

May 4th, 2009 by

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what… Continued

Two New Tools of the Trade

April 27th, 2009 by

As part of New York’s first (and hopefully annual) Social Media Week, I had the pleasure of sitting on a panel titled “When Social Media Becomes Unsociable” alongside some of the movers & shakers driving… Continued

Mastering the Inner Game of PR

April 22nd, 2009 by

There’s a lot to be said for knowing what you want to do in life early on and then going for it with a dedicated focus. On the other hand, I have found certain advantages… Continued

Using PR to Boost SEO

April 20th, 2009 by

Using public relations to boost search engine optimization (SEO) is a well-known discipline, but it’s far from simple. It’s a multi-pronged approach requiring careful analysis and execution. But the upside is the built-in quantification potential… Continued

Improve PR Writing in Media Pitches

April 17th, 2009 by

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Building Media Relationships That Produce Results

April 15th, 2009 by

As a public relations professional, you’ll hear it time and time again: the key to getting a journalist to answer your e-mails or phone calls is to build a relationship. What is often missing from… Continued

Keep Media Relations SIMPLE

April 13th, 2009 by

When a pharmacy chain with more than 100 retail locations across the Carolinas, teamed up with a PR firm to launch an in-store program that offered flu vaccination clinics, more than 2 million customers and potential customers heard the message loud and clear.

How to Grow Your PR Business During a Recession

April 8th, 2009 by

As clients continue to slash PR budgets, many agencies are closing their doors, laying off staff or reducing employees compensation by as much as 20%. A recession, however, can be one of the very best… Continued

Improve PR Writing in Media Pitches

April 6th, 2009 by

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events.

Don’t Throw ‘Traditional Values’ Out of Social Media: Long-Proven Methods Still Have Their Purpose

April 1st, 2009 by

Who’s your hero? A rock star? Pro athlete? I admire those who develop metrics and systems by which we prove our PR worth. As our industry seeks evaluation standards among the new media plethora, we each must champion best practices. The role of research became real to me in grade school. I was awestruck by my chosen subject, James Van Allen, who discovered the radiation belts around the earth, propelling America’s space exploration. This brilliant scientist was from my home state and still living.