PR Insiders

Influencers can be a boon to brands and organizations. They help attract a youthful demographic and provide third-party credibility and authenticity to a company’s narrative. With all these positives, companies can overlook proper vetting of influencers. 5WPR chief Ronn Torossian provides tips on what to look for in an influencer relationship.

They make others look good and know never to apologize when they get a promotion or land a big account. They are mentors and have unabashedly sought out sponsors. They know how to read a balance sheet and understand that work/life balance is an imperfect science. These are the 2019 PR News Top Women in PR. Our salute to them on January 25 during a gala luncheon in NYC yielded a lot of great advice. Here are some samples.

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read… Continued

They make others look good and know never to apologize when they get the promotion or land the big new account. They are mentors and have unabashedly sought out sponsors. They know how to read… Continued

Each year, PR News recognizes outstanding female communications leaders at its Top Women in PR luncheon. The 2019 event, at the Grand Hyatt in New York City on Jan. 25, saw nearly 300 top female communicators celebrate the 2018 accomplishments of their colleagues and friends.

There are myriad ways brands can deliver key messages to target audiences. Yet some brands insist on taking a cookie-cutter approach to content creation. Just as the press release is evolving slowly with the addition of immersive material, branded content producers will need to take risks to earn audience engagement.

Americans sometimes look admiringly at their more civil British cousins. More civilized isn’t quite how we’d describe the penalties Britain’s Competition and Markets Authority brandished in the direction of celebrity influencers the other day. The U.S. and its Federal Trade Commission seem far more civilized in their treatment of influencers.

Americans sometimes look admiringly at the U.K. After all, Britain is the colonial power that gave birth to these United States. Brexit and football hooliganism aside, the Brits often are seen as more civilized than… Continued

There always will be a competitor who can woo your best talent with money. Yet businesses that use only monetary incentives to keep top talent can win that battle for a time, but, eventually, they will lose the war. 5WPR founder Ronn Torossian argues employees who share your company’s vision and values are far less likely to depart. Fortunately, communications is key.

The keys to improving your client communications, writes Ryan George, assistant VP of marketing and communications at the wealth management firm 1st Global, are relevance, empathy, specificity and timeliness, or REST. These tips will awaken the messages you send to your target audience.