PR Agencies

24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

April 17th, 2015 by

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

April 16th, 2015 by

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”

5 PR Tips for Taking on a Client Post-Crisis

April 14th, 2015 by

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

PR Insider: 5 Lessons For the C-Suite from ‘Mad Men’

April 14th, 2015 by

“Mad Men” involved concepts that are outdated, but the series still holds crucial lessons for C-Suites and will help them evolve in this quickly-growing digital age.

Using Visuals in Content/Strategic Marketing

April 13th, 2015 by

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.

5 Tips for Successful Partnerships With PR Agencies

April 9th, 2015 by

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.