PR Agencies

We’re living in difficult times. Yet, the events of 2020, for good or ill, are shaping up to be storytelling gold. It’s a time for brand storytellers to gather and capture real-time history and to think more broadly about how these stories can be used.

In this continuing series about career lessons, veteran communicator Dale Bornstein discusses how to unleash a PR pro’s career passion. While it is hard work for management and the staffer in question, there’s nothing more satisfying. The first step is asking the employee to describe their dream job.

With health and economic pandemics gripping the country, many PR shops have suspended summer intern programs. On the other hand, some continue. A trio of research associates at kglobal write that a virtual internship is better than none at all. Our three authors relate lessons learned and offer tips for PR pros on communicating, virtually, with interns.

An article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

A new survey from PRNEWS shows the industry upbeat about the future. In the survey of 200 PR pros last month, 88 percent told us PR and communication will come back as strong if not stronger after the pandemic. Still, there’s concern for the future and diversity & inclusion content is lacking in industry messaging.

As brand communicators and PR firms plan to reopen their offices, the burden on internal communicators to set expectations seems great. Here’s a quick look at some of the areas they’ll need to consider communicating as offices reopen.

Short of apologizing for promising no coronavirus-related layoffs in late March, Edelman chief Richard Edelman is conducting a picture-perfect layoff operation. The world’s largest PR firm announced layoffs of nearly 400 staffers today.

We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.