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Communications Tips for Navigating a Challenging Post-Election Terrain

November 4th, 2024 by

As executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025.

Why You Should Have an Election Communications Strategy

November 1st, 2024 by

In a year when the term “polarized” doesn’t come close to adequately describing the political discourse, there are added complications and risks for organizations that should be taken into account before they issue any outbound communications. Here are just a few.

Movies Should Be Scary, Skincare shouldnt' be tagline for philosophy skincare's retinol messaging campaign with Sarah Michelle Gellar

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

October 31st, 2024 by

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

Andrew Graham of Bread and Law speaks about presidential endorsements

[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements

October 31st, 2024 by

Should PR firms also offer their own endorsements? How does that impact mission and clientele?

Krispy Kreme

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last

October 30th, 2024 by

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor,  discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

Kellogg's FROOT LOOPS Cereals on a shelf in a supermarket. Froot Loops is a brand of Kellanova, American multinational food manufacturing

Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences

October 30th, 2024 by

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.

TurboTax display in a store in South San Francisco Bay Area; TurboTax is an American tax preparation software package offered by Intuit Inc.

Media Training and Intuit’s Communications Disaster

October 29th, 2024 by

The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.

Old and worn military dog tags that Thank You to honor Veteran employees for Veterans Day

Featuring Veteran Employees’ Powerful Stories for Veterans Day

October 28th, 2024 by

Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.

Looking in the Mirror: When Client Issues Are the PR Pro’s Fault

October 27th, 2024 by

Misunderstandings about client expectations for media placement are often the result of PR professionals’ failure to help decision-makers understand what would be necessary to achieve success long before the contract is signed. Here’s how to turn such challenges into trust-building opportunities and prospects into long-term clients.

Customers are not happy with the increase in McDonald's Big Mac, fries and other menu items

PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising

October 24th, 2024 by

PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.