Opinions

image_pdfimage_print

Lessons in Branded Content From a Cannabis PR Pro

December 10th, 2019 by

Last week,  we talked with Joshua Otten, CEO of Ronin, the largest branding agency for cannabis and hemp businesses. We spoke about his journey from PRØHBTD to Ronin, how quality content can make the difference between a commodity and a lifestyle, and why the future of cannabis branding will live on streaming services.

South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness

November 19th, 2019 by

South Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of… Continued

‘Let’s Do More’ and Other ‘Impressions’ of Measurement Month 2019

November 14th, 2019 by

November is Measurement Month. I swear it is. Johna Burke, the intelligent and ebullient global managing director of AMEC, just wished me Happy Measurement Month. So I know I’m not totally mistaken. Despite events on… Continued

Real-Life Experience is the New PR

November 11th, 2019 by

Nothing can compare to the experience of “being there.” Whether it’s attending the opening night of the newest Star Wars movie, being the first in line to buy the latest Jordans, or standing atop the… Continued

From JUUL to Facebook, Self-Regulation is Always Bad PR

October 31st, 2019 by

JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company’s own city… Continued

MGM Reaches Vegas Settlement, but Money Can’t Buy a Good Reputation

October 3rd, 2019 by

No amount of money can ever bring a person back from death. And a settlement reached two years after a national tragedy might be too late to repair a consumer’s perception of a brand.  While… Continued

Are Communicators Sending Out an SOS (Shiny Object Syndrome)?

August 29th, 2019 by

Emerging platform TikTok has seen a lot of buzz these days, and perhaps rightly so: It has added 1.2 billon users over just one year. A new shoppable hashtag campaign from Ralph Lauren is already… Continued

How to Make A Branded Podcast That People Actually Listen To

August 22nd, 2019 by

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s… Continued

Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

July 25th, 2019 by

[Editor’s Note: This post describes two crises, both of which resulted in fatalities. In only one case, were jobs lost as a result.] At Flowery Branch, GA, about one hour’s drive from Atlanta, DJ Durkin… Continued

Why The Rise of Femvertising is Good PR

July 19th, 2019 by

Many marketers continue to operate with the idea that American family ideals of the past are relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, it lacks the… Continued