Opinions

LGBTQ PR Pros Discuss How Their Experiences Shaped Communications

July 1st, 2020 by

In honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.

59% of Consumers Dismiss Corporate Pandemic Messages as ‘PR Efforts’

May 18th, 2020 by

Did your brand or organization’s messaging around the novel coronavirus seem authentic to audience members? Did consumers read it or delete it? Did the sexes react to it similarly? Those were some of the questions Clyde Group asked in a recent survey of 1,000 consumers.

Poll: Will Brands Suffer Reputation Damage from the PPP Dust-up?

April 28th, 2020 by

The PPP loan program was supposed to help small businesses that the coronavirus ravaged. How, then, did ‘small businesses’ like the Los Angeles Lakers, Ruth’s Chris Steakhouse and AutoNation apply for and receive money?

girl sitting by suitcase

Away CEO Steph Korey Needs a Lesson in Reputation Management

January 15th, 2020 by

Away continues to experience a public failure that undermines its stated values as a community-focused global travel brand. It’s painfully clear that the luggage company’s senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management.

Gervais Condemns Golden Globe Artists as Complicit in Corporate Sins

January 6th, 2020 by

Embedded in Gervais’ barbs was far more than a subversive comedian taking jabs at a captive audience— a reminder that, in an election year, problematic business decisions  from the top tiers of a brand will continue to leave a mark on the celebrities, and spokespeople, who are doing work on behalf of that brand.

Lessons in Branded Content From a Cannabis PR Pro

December 10th, 2019 by

Last week,  we talked with Joshua Otten, CEO of Ronin, the largest branding agency for cannabis and hemp businesses. We spoke about his journey from PRØHBTD to Ronin, how quality content can make the difference between a commodity and a lifestyle, and why the future of cannabis branding will live on streaming services.

South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness

November 19th, 2019 by

South Dakota’s PR campaign around the state’s methamphetamine epidemic accomplished what it set out to do—create awareness around a state-wide health crisis. But the play on words, “Meth. We’re on it,” superimposed over pictures of… Continued

‘Let’s Do More’ and Other ‘Impressions’ of Measurement Month 2019

November 14th, 2019 by

November is Measurement Month. I swear it is. Johna Burke, the intelligent and ebullient global managing director of AMEC, just wished me Happy Measurement Month. So I know I’m not totally mistaken. Despite events on… Continued

Real-Life Experience is the New PR

November 11th, 2019 by

Nothing can compare to the experience of “being there.” Whether it’s attending the opening night of the newest Star Wars movie, being the first in line to buy the latest Jordans, or standing atop the… Continued

From JUUL to Facebook, Self-Regulation is Always Bad PR

October 31st, 2019 by

JUUL Labs, the now ubiquitous e-cigarette manufacturer whose pocket-sized vaporizers work with its propriety pods of nicotine liquid, has found itself in a free fall over the past few months. In June, the company’s own city… Continued