The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven ReportMay 20th, 2013 by PR News
Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House CharitiesMay 13th, 2013 by PR News
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.
Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued
Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.
With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole PositionJune 25th, 2012 by Bill Miltenberg
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.