In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.
Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health IssuesFebruary 17th, 2014 by PR News
In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.
Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent HomeJanuary 20th, 2014 by PR News
On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.