Nonprofit PR

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

New Fundraising Strategy Post-Superstorm Sandy

June 9th, 2014 by

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.

Rebranding Effort Yields ‘Money School’ Initiatives

May 26th, 2014 by

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.

PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

May 26th, 2014 by

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.

PR Insider: 5 Steps for More Effective Nonprofit Communications

May 22nd, 2014 by

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

Case Study: Wielding Opinion Research to Combat Childhood Hunger

April 28th, 2014 by

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

March 14th, 2014 by

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

Social Media Tips for Nonprofits and Associations

February 26th, 2014 by

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues

February 17th, 2014 by

In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.