A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued
The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued