Nonprofit PR

Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

March 5th, 2012 by

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

5 Tips for a Successful Social Media Crisis Response

February 3rd, 2012 by

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued

PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

February 2nd, 2012 by

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued