A tweetup event connected nonprofits with social media skills, while spreading awareness of Comcast’s solid social media leadership.
A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.
Case Study: Nationwide, Fleishman-Hillard Take Hands-On Approach To ‘Driving While Distracted’ Cause CampaignMarch 15th, 2010 by PR News
After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.
For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.
Case Study: A Drug-Prevention Training Toolkit Is Designed With Pre-Teens—and Potential Program Donors—in MindMarch 8th, 2010 by PR News
Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a… Continued
TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTEROctober 5th, 2009 by PR News
The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger… Continued