Nonprofit PR

Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

May 18th, 2009 by

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception.

Think Big: COMMUNICATING ON A GLOBAL SCALE

May 4th, 2009 by

Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at… Continued

GLOBALIZATION AS AN IMPETUS FOR RESPONSIBLE LEADERSHIP

May 4th, 2009 by

PricewaterhouseCoopers ’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global… Continued

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

May 4th, 2009 by

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued

Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media Marketing

April 27th, 2009 by

When your PR efforts create a measurable impact on your organization’s goals, you will be at the head of the line for budget and staff. If you can’t measure your contributions to the organization’s goals, then you are at risk of being thought of as “one those communications people we have to keep around” by senior management.

Green Business: From Risk Management To Opportunity Capitalization

August 11th, 2008 by

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps

January 21st, 2008 by

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued

Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

March 5th, 2012 by

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

5 Tips for a Successful Social Media Crisis Response

February 3rd, 2012 by

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued