Landing a C-Suite Role: Q&A With CMOs Who Began in PR

December 1st, 2023 by

PRNEWS spoke with two CMOs about the convergence of PR and marketing, how their earlier roles in communications benefitted their careers and what PR pros with C-suite aspirations should be focusing on.

Happy multiracial parents and their kids laughing during family meal on Thanksgiving in dining room.

PR Roundup: Thanksgiving Trends, USC AI Report, Washington Post’s Explanation

November 16th, 2023 by

This week PR Roundup looks at Thanksgiving content trends, a new AI and PR report from the University of Southern California, and how The Washington Post’s delivered a grisly story on gun violence without holding anything back. 

Taylor Swift dressed as a man in her music video The Man, manspreading on a subway car. Gannett recently hired a man to cover Taylor Swift and the public was not pleased.

PR Roundup: Taylor Swift Beat Reporter Chaos, Trevor Project Leaves X

November 9th, 2023 by

In this week’s PR Roundup, we look at the public response to Gannett hiring a male reporter to cover Taylor Swift, and how The Trevor Project made the decision to leave X by listening to its audience.

12 boxes appear on a video conferencing screen with 9 of the boxes as just black AI bots with words in them.

How to Tell Stories Through Images—and by Embracing AI

October 27th, 2023 by

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

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PR Roundup: Measurement Updates, Corporate Silence and Senator Support

October 19th, 2023 by

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

latin family

Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month

October 12th, 2023 by

It’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.


PR & Marketing Lessons from Coach Prime

October 9th, 2023 by

We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

The PR Playbook of Taylor Swift

September 29th, 2023 by

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

NFL players Josh Allen and Dan Marino face off in Pepsico's latest NFL campaign, in just one example of unique messaging campaigns coming out for the 2023 football season

Start of Football Season Launches Creative Brand Campaigns

September 7th, 2023 by

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

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How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences

September 6th, 2023 by

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.