Messaging

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PRNEWS talks to Sonia Diaz about Hispanic Heritage Month and Communications

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

Patagonia Owner’s Giveaway Can Make Climate Change a Local Issue

September 20th, 2022 by

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

DirecTV bobbles NFL Sunday Ticket response when platform fails

DirecTV Misses the Mark on Timely Crisis Response

September 19th, 2022 by

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

Patagonia and Capitol Hill: Highs and Lows of Environmental PR

September 15th, 2022 by

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.

market volatility should encourage brands to communicate even more

Volatile Markets Cause Pressure for Biden, Brands

September 14th, 2022 by

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

Why King Charles III Walks a Delicate PR Tightrope

September 13th, 2022 by

Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.

Three Approaches for Engaging Global Warming’s ‘Six Americas’

September 7th, 2022 by

Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.

pumpkin spice latte

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?

August 30th, 2022 by

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust

August 22nd, 2022 by

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

monkeypox suffering from poor communications tactics

Monkeypox Suffers from a Lack of Communication

August 9th, 2022 by

If medical information about monkeypox is not getting out to the right people, or even getting out at all, disinformation will spread.