PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.
A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.
In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.
Content is king. The early days of King Charles’ reign demonstrate he has the content–experience and technical expertise–of a savvy monarch. His scandal-prone family needs it.
Yale’s Climate Change Communication program says the country has 6 views of global warming. Our author presents 3 ways of engaging them.
Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.
Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.