It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.
Are Developments in Executive Communications Passing You and Your Leader By?May 23rd, 2023 by David Murray
If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.
PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on SocialMay 11th, 2023 by Nicole Schuman
Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.
When ‘Thoughts and Prayers’ are Not Enough: Why it’s Time to Humanize Crisis StatementsMay 8th, 2023 by Deborah Hileman
Emotions are raw in a crisis, and even well-meaning but standard statements can be misinterpreted by victims and other stakeholders. Don’t create additional issues by failing to give these communications the attention they deserve.
Story Finding, Rather than Storytelling, May Help Increase Cultural RelevanceMay 8th, 2023 by Erika Bradbury
PRNEWS recently spoke with Nikki Kria, the newly appointed head of Communications at Kickstarter, about the plans to revitalize the brand.
PR Roundup: Hollywood Writers Comms, Shein Eyes IPO, Mental Health AwarenessMay 4th, 2023 by Erika Bradbury
This week we look at messaging techniques, with regard to communications around the Hollywood writers strike and who wins. We also shine a spotlight on Mental Health Awareness month and a few authentic campaigns. Plus, how does Shein counter its reputation as it reportedly eyes an IPO?
Poll: How Often Do You Get Face Time With Company Leadership?May 2nd, 2023 by Nicole Schuman
According to the PRNEWS poll, More than one-third of communicators never talk directly with their company leaders.
Data, Storytelling and Diverse Voices Help Streamline Advocacy EffortsApril 26th, 2023 by Erika Bradbury
This month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.
Cision CEO: Comms Industry Must Collaborate to be Agents of ChangeApril 24th, 2023 by Erika Bradbury
PRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
How To Make Your Newsletters Stand OutApril 19th, 2023 by Alli Long
While it’s true that attention spans are shrinking, newsletters can be an efficient way to maintain regular check-ins with a variety of important stakeholders.