Messaging

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Downsized Delights: How Shrinkflation Can Chip Away at Brand Equity

March 26th, 2024 by

Shrinkflation, the practice of corporations downsizing their products to maintain price levels, is dominating consumer conversations. As such, corporate communicators need to preempt and get out in front of any adverse public response taken against their brand following plans to reduce product size. Our author offers an approach that helps to mitigate the loss of consumer trust.

How a Content Support Team Improves Productivity and Company Culture

March 25th, 2024 by

A specialized content support team is a great asset for any company to ensure all content produced by the organization is as insightful and valuable as possible for the business, potential clients and readers alike. Our author provides considerations for a building a successful content team.

E-commerce and PR: A Symbiotic Relationship

March 19th, 2024 by

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our author examines how PR and e-commerce integrate to craft compelling narratives and foster connections.

Wendy's burger set and drink on table. Wendy's is the world's third largest hamburger fast food chain with approximately 6,650 locations.

PR Roundup: Wendy’s Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence

February 29th, 2024 by

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

How to Stay Focused During This Period of Tech Media Disruption

February 29th, 2024 by

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.

How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid

February 16th, 2024 by

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Unlocking the Power of Love: Aligning Brands With Key Cultural Moments

February 14th, 2024 by

Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.

Super Bowl LVIII logo

Top Tips: How to Leverage the Super Bowl for an Unlikely Audience

February 7th, 2024 by

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

Communications Strategy: Three Fundamental Aspects to Building a Movement

February 2nd, 2024 by

Lulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.