NFL players Josh Allen and Dan Marino face off in Pepsico's latest NFL campaign, in just one example of unique messaging campaigns coming out for the 2023 football season

Start of Football Season Launches Creative Brand Campaigns

September 7th, 2023 by

With a new season comes a new crop of brand promotions and sponsorships featuring creative strategies and tactics to catch fans’ attention.

Fyre Festival 2 logo

How to Overpower Media Distractions Like Fyre Festival 2 to Reach Target Audiences

September 6th, 2023 by

If you aren’t speaking with stakeholders, somebody else is. And without having real relationships, great brands won’t be able to distinguish themselves from the Fyre Festivals of the world.

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PR and Marketing: No Longer an Either/Or

September 5th, 2023 by

Whether you identify as a marketer or a PR professional, we’re all communicators with a shared interest in storytelling. So, let’s drop the “either/or” and go with the “and.”

Milwaukee's fiserv forum

Strategic Comms Lessons from the GOP Debate

August 24th, 2023 by

Anyone who wishes to persuade an audience could learn from the debate performance of the GOP candidates and apply some of the strategic communications best practices.

LinkedIn Live featured a discussion with PRNEWS and Brady regarding PR and ending gun violence.

[VIDEO] PRNEWS Live Discusses PR, Messaging and Gun Safety

August 23rd, 2023 by

PRNEWS spoke with Brady: United Against Gun Violence, to discuss its latest partnership with the AdCouncil—a campaign called End Family Fire. The discussion focused on the power of communications and the PSAs connected to them.

B2B BUSINESS TO BUSINESS Modern people doing business, graphs and charts being demonstrated on the screen of a touch-pad,blank screen copy space

The New Rules of B2B Public Relations

August 23rd, 2023 by

B2B companies need to stop playing “small ball” with their public relations programs and campaigns. Here are some suggested ways to improve.

Competition with large corporation and big players concept. Small paper boat facing a large ship.

Determining Whether a Boutique Agency is Right for Your Org

August 16th, 2023 by

Companies looking for an agency shouldn’t cross boutique firms off their list. Some businesses need specific, customizable solutions for their communications challenges. And others may have a great internal communications team, but are looking for expertise on a specific emerging trend. For those businesses, boutique agencies could be the way to go.

Business group leadership concept as a merger and acquisition and corporate teamwork combining strengths as chess pawns forming a king crown cast shadow as a 3D illustration.

Building Public Affairs Coalitions to Maximize Impact

August 14th, 2023 by

Organizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.  

WeWork reveals its continual revenue decline, but should pay attention to how it communicates this externally and internally for concerned stakeholders

PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out

August 11th, 2023 by

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

Blogger playing violin during online broadcast creating user generated content through a cell phone

Top Tips: Utilizing User Generated Content (UGC)

August 9th, 2023 by

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.