Messaging

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How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid

February 16th, 2024 by

Outmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.

A Record Number of Fans Show their Support for The Kansas City Chiefs 2024 Superbowl Win at the Parade, near Grand Blvd and 8th Street.

PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI

February 15th, 2024 by

This week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.

Unlocking the Power of Love: Aligning Brands With Key Cultural Moments

February 14th, 2024 by

Valentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.

Super Bowl LVIII logo

Top Tips: How to Leverage the Super Bowl for an Unlikely Audience

February 7th, 2024 by

How can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)? 

Communications Strategy: Three Fundamental Aspects to Building a Movement

February 2nd, 2024 by

Lulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.

Elmo provided a platform for empathy this week on Twitter

PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep

February 1st, 2024 by

This week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.

A graphic of question marks provides the background art for our PRNEWS Explainer series which today asks what is an audience?

Explainer: A Guide to Integrated Marketing Communications

January 31st, 2024 by

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

Tweaks in messaging can help brands unite the Divided American political groups in the United States.

Communicating Purpose in the Age of Polarization

January 30th, 2024 by

Rather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.

AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling

January 24th, 2024 by

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Our author shows how to define four target audiences for a media campaign.

How Many Target Audiences is Optimal for a Media Placement?

January 22nd, 2024 by

Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.